ANDHere we have arrived at that time of the year full of emotion and magic, but also of anxiety and stress… Especially for gifts. Every time searching for the right idea for each member of your family, friends and colleagues is a challenge and you don’t always have the time to wander around the shops for hours in the hope of finding something that you like and that is in line with the estimated budget. There is a sector, however, that knows no crisis when it comes to Christmas Gifts and which is able to please everyone with budget proposals for every pocket: that of hi-tech.
Whether it’s the geeky nephew who spends hours playing video games or the mother who loves to show off her imagination and creativity in the kitchenpassing through the partner multitasking who never separates from work, hi-tech satisfies everyone. And by not having to choose between sizes and measurements hoping to guess them, you can easily buy online without the stress of shopping in the crowd.
The last one also confirms it Trend Radar by Samsung“Italians and Christmas, a world of connections”, according to which 1 Italian out of 2 declares that he will give a hi-tech object as a gift: earphones, smartphones and smartwatches are in first place and among the home appliances the podium goes to the cordless electric broom followed by kitchen appliances perfect for prepare traditional dishes.
Hi-tech can be purchased online
According to data from a research conducted by idealo and Kantar purchasing hi-tech devices online is now a consolidated practice in the habits of Italians. Just think that 25% of consumers buy this type of product online at least once a month and 45% several times a year.
But what does the online channel offer more than the physical one? For 58% of consumers this is what it guarantees more competitive prices and discounts, for 46% it offers the convenience of purchasing directly from homewhile for 36% it ensures greater choice and variety.
But there’s more. Until a few years ago it was thought that purchases should be made in-store as a live examination of the product would have generated greater confidence in the purchase. Today, however, digital channels offer so many information, videos and technical data sheets on the desired models that they even reversed the trend.
It is therefore not surprising that there are among the factors that most influence the decision to purchase consumer electronics online product reviews and ratings (32%) and ease of comparing devices and their features (31%).
Reviews and unboxing videos to make the right choice
In details, 71% of consumers interviewed said they often or always read reviews from other users before purchasing consumer electronics, while 50% said they often or always watch product review videos or unboxing before making a purchase. This is a figure that rises to 55% in the 16 to 24 age group.
Get reassurance about the product through this information it also overshadows the notoriety of the shop or marketplace from which you purchase. In fact, 78% of those interviewed say they partially or completely agree to buying consumer electronics from lesser-known online stores if concrete savings opportunities are guaranteed.
Among the hi-tech products that are most easily purchased online, they stand out smartphones and small gadgets (both at 52% of the preferences), follow wearable devices (35%), computers and notebooks (32%), appliances with smart functions (26%), televisions (24%) e game console (20%).
5 tips to avoid the pitfalls of online shopping
Despite many advantages, online shopping also hides pitfalls that are worth knowing about Don’t fall victim to traps or scams. Protecting yourself from potential online threats is essential especially as the holiday season approaches; last year the FBI reported that $10.3 billion was lost due to digital crime during this period.
He thought about providing some useful advice Acronis, a company that operates globally in the field of cyber protection. Here it is five particularly useful in view of online Christmas shopping.
- Double check the seller’s URL and visit only safe and trustworthy websites. Secure websites display a padlock before the URL in your browser because Secure Sockets Layer (SSL) encryption is installed. In this case, the website address starts with ‘HTTPS’.
- Be suspicious of emails claiming to be from popular retailers like Amazon, Walmart or Mediaworld. Check their authenticity before clicking on any link, it could be phishing.
- Make sure you have active, up-to-date protection to keep cybercriminals out and protect your data, photos and digital professional archive. Often the antivirus is installed, but not updated.
- Use secure online payment services as PayPalStripe or credit cards that offer additional protection.
- Check the seller’s shipping conditions. Some charge exorbitant fees, turning a potential deal into a costly mistake. Check if it is provided traceability and insurance. Find out about their carriers and be suspicious if the item is not shipped within two weeks.
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