The name of Hernan Casciari It was a trend in networks after the Lionel Messithe Captain of the National Team that has just won the World Cup, will congratulate the writer on the program “street dogs” for having written the story “Lionel’s Suitcase”, inspired by his person. “Anto showed me about Hernán. What he wrote, as he told it. It was impressive, we both began to cry because it is something very true. He wanted to say hello, thank him and tell him that we heard him, we got excited and he wanted him to know it. I send you a big hug,” said “La Pulga” in the statement he made for the program. magazine and publishing house that he owns, he is a character in himself.
His beginnings in journalism were as a boy, as a chronicler of basketball games, in his native mercedes. Later, in the nineties, he moved to Buenos Aires where he worked in various media, until the 2001 crisis forced him to emigrate to Barcelona, where after establishing himself and founding a journalistic company, he opened a blog, at the time when this format was all the rage. Initially the blog was called “Weblog of a fat woman”, and it was about the personal diary of Mirta Bertotti, a fictional character by Casciari, who for the readers of the time was someone real. Later he continued to venture into blogging with projects such as “Juana Damaso, seer”.
In 2005 his blog won the award for best blog from the German Deutsche Welle chain, and was later published in book form with the title that would make him famous: “More respect than I am your mother”, which was sold and translated in several countries. The success of the book was such that later, in 2009, Antonio Gasalla starred in a theatrical version that became a phenomenon on Calle Corrientes.
By that time, Casciari was already a recognized writer, who had published books such as “Spain, say birdseed”, a series of stories where the theme of Argentines emigrating to Spain due to the 2001 crisis is taken up again, taking with them all their traditions, such as after-dinner discussions or the consumption of dulce de leche. In addition, he participated in projects such as the Basque TV series “My dear Klikowsky”, where he gave the voice to one of his characters. In addition, she collaborates with various media, such as The country of Spain, and the daily The nation.
“Lionel’s suitcase” was not the first time Messi was mentioned in Casciari’s work. In 2008 he published “Messi is a dog, and other football stories”, where he also made reference to “La Pulga” with his usual humor. Other books followed, such as “El pibe que ruina las fotos”, an autobiographical novel; and “Chats with my right hemisphere”, where he gives an account of one of his creative blocks.
But in 2010, angry with the contract conditions with the publishers that published his books, in addition to having creative disagreements with the media for which he wrote, he gave up everything and gave birth to his definitive creation: the quarterly magazine “Orsai”, and also a book publisher with the same name. Said magazine, according to what Casciari planned, would dispense with any advertising, intermediaries, and would be distributed worldwide: which it was. The process of creating “Orsai” is narrated by Casciari in his TED talk “How to kill the middleman”.
He also participated in a radio micro in Vorterix and in 2016 he joined “Street Dogs”radio program hosted by Andy Kusnetzoff. He did theatrical shows like “A Work in Progress” and in January he started a bus in teleph called “Midnight Tales” where he read stories of his and other authors. In December 2020 he announced his new project, an adaptation of the novel “The Uruguayan” from Pedro Mairalproduced by him and Orsai Audiovisuals, another division of his publishing house. Said film was released this year, and was awarded the prize for Best Director at the Mar del Plata Film Festival. Also in 2022, the film version of “More respect than I am your mother” was released, starring the actress Florence Pena.
