T.adorn thebeauty agenda of the month: June opens in the name of beauty in solidarity with the environment with two days dedicated to sustainability. And then, donations (of hair) and visits to the museum. Here are the events and initiatives to be noted for this month.
June 2022 beauty agenda: the triamaran of SVR-Lazartigue
The environmental awareness tour in the Mediterranean aboard the SVR-Lazartigue trimaran, captained by the internationally renowned skipper François Gabart.
The boat is the symbol of the KRESK group’s commitment to sustainability, owner of the Laboratories SVR and Fillmed brands. The tour touched the five ports of Cascais, Barcelona, Marseille, Genoa, Port de Gammarth.
A journey dedicated to raising awareness on the subject of respect for the ecosystem, but above all in solidarity, thanks to the KreskforOceans fund created in 2021 in favor of the protection of the marine environment, to which the group donates part of the revenues of each year.
Pantene and UnoBravo together for “mental health”
Another event that has just ended (ended on May 24) but definitely noteworthy has as its protagonist the “Forti Insieme” campaign led by Pantene in collaboration with UnoBravo – the online psychology service that helps those in need to find the therapist that best suits their needs.
Valeria Consorte – Vice President Beauty Care P&G Italy – Chiara Ferragni – Entrepreneur and Global Ambassador Pantene – and Danila De Stefano, CEO & Founder Unobravo.
During the meeting – all female – the mental health themenot only on a personal but also on a social level, representing an essential factor for the well-being and balance of every person, of any age and gender.
“Together women are stronger – claimed Chiara Ferragni – together they support each other, they manage to emerge, to build. Sisterhood has this enormous power, it makes each of us more aware of our abilities and certainly more determined ».
“Beauties at the Museum” the VeraLab beauty truck
The itinerant journey of the VeraLab beauty truckwhich this year puts on the calendar five realities of excellence in Italy for support museum and cultural institutions bringing even the youngest ones closer to art. The brand of the Cynical Beautician is indeed current social media partner of the exhibition “Titian and the image of women in the Venetian Cinquecento”on stage at Palazzo Reale in Milan until 5 June.
The beauty track signed Beautician Cinica
Starting from Mantua in mid-May, arriving in Naples and reaching Trapani, the truck will be in June Ortigia in support of the Maniace Castle Museum (Saturday 4th and Sunday 5th June) and finally a Reggio Calabria at the National Archaeological Museum on Saturday 11 and Sunday 12 June.
Just find it to have the opportunity to get free tickets and be able to visit the museum related to the city where the beauty truck is located. Stage after stage, visitors are invited to write their idea of beauty on a painting which, at the end of the tour, will become an extraordinary choral work. There will also be the setting up of an artistic-themed backdrop where you can interact, have fun and be photographed
Treatwell launches “Hair Donation”, the solidarity cut to help women
Can a simple gesture like a haircut become an act of love for one’s neighbor? Yes, if the change of look is booked on Treatwellleader in Europe in the online booking of beauty and wellness services, which is now available “Hair donation”.
Credits: Treatwell
The treatment allows in donating their lengths to women who are undergoing chemotherapy. This is a project resulting from the collaboration with A Room for a Smilethe Association that since 2015 has been committed to providing aesthetic support and organic wigs to cancer patients.
There are over 30 centers scattered throughout Italy that have decided to support the solidarity operation: the beneficial treatment is at no cost, thus encouraging this virtuous practice.
For users who want to give their locks as a gift, it will be enough type “Hair Donation” in the treatment search bar (both from the web and from the app) to view the salons participating in the initiative and book your free cut in a few clicks.
L’Erbolario and Treedom together for the forest of beauty
On the occasion of the World Environment DayL’Erbolario is committed to making its contribution to environmental protection by launching a project in collaboration with Treedom, the first web platform that allows you to plant trees remotely and follow the projects they are part of online.
Who will buy on the site erbolario.comduring the day of Sunday 5th Junewill receive a tree as a gift.
Thus was born the L’Erbolario Forest, an initiative that produces value not only for the environment in which we intervene but also for the people who live there. The planting of trees, in fact, takes place in areas of the developing world so as to create job opportunities and livelihoods for local communities.
Perfume-themed beauty events in June:
Byredo opens a boutique in Milan
Beloved in Italy, he did not yet have an entirely dedicated beauty boutique. Now yes, in the heart of Brera. The group Olfactory has in fact inaugurated the first Byredo Beauty Store in Italy, in Milan.
The new Byredo shop in the heart of Milan
The Byredo universe, a brand founded in Stockholm in 2006 by Ben Gorham, is a perfumed world with a complete range of beauty products, all united by a unique design and excellent cosmetic quality. In the Milanese store awaits you, with all the perfumes for the person, home fragrances, beauty products and the new make-up collection. Mark on the beauty agenda for June: via Brera 5.
Mavive Venezia, on show the art of smell
For perfume lovers again this year the Palazzo Mocenigo Museum in Venicewill host the path dedicated to fragrances with two innovative exhibitions promoted by the collaboration between the Venetian perfume house Mavive Spa and the Fondazione Musei Civici di Venezia: Perfume essences and accords.
Essences. Contemporary artists and scent. An exhibition is an exhibition of contemporary art: a multisensory journey composed of installations created by twelve international visual artists who experiment with the use of smell and the sensorial components related to it in their creations.
Perfumery Art Exhibition Perfume Agreements instead, set up in the White Room on the ground floor of Palazzo Mocenigo, it represents an invitation to rediscover the sense of smell by focusing attention on the great ingredients of contemporary perfumery, with an eye to sustainability and the future of the same.
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