OROctober is the month dedicated to the prevention of breast and female cancers: an anniversary of great importance for encourage women towards check ups, diagnoses and in general towards the adoption of healthy and correct lifestyles. In the beauty agenda of the pink month, there are many initiatives from beauty companies that side with women, from Uriage to QVC from Nuxe to milk_shake.
The beauty agenda of the pink month: beauty initiatives
QVC next to the Veronesi Foundation
“Cancer doesn’t ask how old you are” is the strong and very clear message of the campaign QVC in support of the Veronesi Foundation. QVC, world leader in video-commerce, invites you to the program Shopping4good, a fundraiser to support research and testing of new treatments against female cancers.
During the press conference, Valentina Vignali, basketball player and face of the campaign of this year alongside Samantha De Grenet and Liana Buttafava, he recounted his experience by sending an important message: «There is no age to face a tumor. It happened to me at 20, when you don’t even really realize the danger. This is why it is essential to plan ahead, do prevention and, at the slightest doubt, carry out all the necessary checks.”
A truth also underlined by Agnese Collino, molecular biologist and supervisor at the Umberto Veronesi Foundation: «On average the breast cancer it occurs mainly between the ages of 50 and 69. In the last few years, However, it is also manifesting itself in increasingly younger and even older women. This is why prevention is fundamental and research is making important progress. To date, 88% of women overcome the disease, which is why we are focusing on the remaining 12%.”
Current diagnostic techniques allow us to formulate increasingly personalized diagnoses while, in collaboration with the San Raffaele in Milan, we have launched the Touch study which allows us to develop therapeutic schemes based on the characteristics of each individual tumor and to analyze circular tumor cells to understand if there may be metastatic formations in the body”.
To help fight and prevent female cancers, QVC thought of Shopping4Good: «It is a program structured to support values that we strongly believe in and on which we want to continue to raise awareness among the people who are part of our community: Prevention and health are two topics that concern everyone. This is why we have strongly supported Fondazione Veronesi’s Pink is good project since 2015″ he declared Sarah-Jane Morgan, CEO of QVC Italia.
From October 4th, and for the whole monthby ordering a series of exclusive products on the QVC platforms you will be able to support the initiative: iIn fact, 100% of the proceeds will be entirely donated to the Foundation. Alternatively, you can also make a donation of one euro.
Estée Lauder in support of AIRC
For over 30 years, Estée Lauder has supported AIRC with the Breast Cancer Campaign. The theme of the 2023 campaign is #ItstTmeToEndBreastCancer, underlining the urgency of continue research into breast cancer with the aim of making it increasingly a curable disease. Over the years, The Estée Lauder Companies has raised over 108 million dollars helping more than 60 organizations worldwide.
This year, in Italy, the company will donate ninety thousand euros thanks to the sale of some of the company’s products, including theAdvanced Night Repair Synchronized Multi-Recovery Complex by Estée Lauder, the Crème de la Mer Moisturizing Cream Decorated Limited Edition of La Mer and the Moisture Surge Decorated Limited Edition by Clinique.
Follow the Pink, the partnership between Nuxe and the Ieo-Monzino Foundation
Nuxe’s participation in the IEO-Monzino Foundation’s Follow the Pink is confirmed for the second year. The brand is participating in the initiative, from 1 to 31 October, with the range Nuxe Very Rose and in particular with three products, the Lip balm and with the two autumn news Moisturizing Body Milk And Moisturizing Hand and Nail Cream: for each product purchased, Nuxe will donate part of the proceeds to the IEO-Monzino foundation.
From vegan formulas, the line has as main ingredient the rose chosen for its hydrating and soothing properties, suitable for all skin types, even the most sensitive.
Uriage supports the Libellule Insieme Foundation
Also Uriage supports breast cancer prevention. For the entire month of October, the brand will donate 2 euros to the Libellule Insieme Foundation for each product sold of the line Absolu Agents And Lift Agents to support prevention activities.
Francine Haircare x Libellule Insieme Foundation
In October Francine Haircare, an Italian brand specializing in 100% silk products, will support the Libellule Insieme Foundation by donating 50 turbans in mulberry silk 22 momi. This particular fabric, in fact, takes care of the scalp, not irritating the already particularly worn and fragile skin from chemotherapy or operations against female tumors.
Used at night, they are a real beauty treatment for hair and the skin because in addition to protecting it, the sericin and serine proteins contained in silk fix water on the surface of the dermis, creating a protective veil and reducing skin dehydration.
milk_shake go pink in support of the IEO-Monzino Foundation
milk_shake also supports the Pink Ribbon and was born in the month of prevention go pink, an exclusive entirely pink packaging to support research. The line, vegan-friendly, is a limited edition made up of three products, color maintainer shampoo, color maintainer conditioner and whipped creamdedicated to colored hair.
The ingredients, all of plant origin, take care of the hair fibre, making the hair full of vitamins and guaranteeing shine and hydrated hair.
GHD Pink in support of the Umberto Veronesi Foundation
For over twenty years GHD contributes to the cause of the fight against breast cancer with a now iconic limited edition. Also this year he participates with the GHD Pink, a limited edition whose part of the proceeds will be donated to the Umberto Veronesi Foundation. Furthermore, with the campaign Take Control NotGHD supports self-examination as a fundamental preventive action.
This year the company also involved dancer Becksy Silverwood, who was diagnosed with breast cancer at 29 years old. The GHD Pink Limited Edition Collection is made up of five tools including three straighteners, a hot brush and a latest generation hairdryer.
Natura Bissè and Beauty Lovers Day
In collaboration with Salute allo Specchio ETS and the IRCCS San Raffaele Hospital in Milan, Natura Bissé has established the Beauty Lovers Day. For the pink month, some of the brand’s most loved products are available in special formats: for the 2023 edition, the product available is the Tensolift Neck Cream in the special 100 ml format at the price of the 50 ml format. One free Inhibit Tensolift Neck Mask. To support the activity of Salute allo Specchio ETS in Milan, 5 euros will be donated for each purchase.
Lace Beauty and “suspended bras”
For the entire pink month of October, on the Lace Beauty website with every purchase it will be possible to purchase Emily Flowers made by Valeria Sechi of VIPUNTOZERO at the symbolic price of 10 euros. The proceeds will be donated to the purchase of Wabi Sabi’s “suspended bras”. This is the first Italian brand designed for women who have undergone breast cancer surgery. The “suspended bras” will be available to those who request them.
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