One of the most recurring criticisms of Christmas ‘super tree’ with which the mayor Xavier Garcia Albiol (PP) aims to ‘Vigizar’ Badalona are the doubts about the return -economic, tourist, social- for the city of the 1.7 million euros that will be allocated to the Christmas campaign (activities, decoration, lights), of which €250,000 will cover the installation of the mammoth trunk of 50 meters with which the Catalan city will compete with the well-known Christmas grandiloquence of Vigo (Galicia).
The tourist destinations portal ‘ebooking‘has set out to shed light on the question and has placed the Catalan city as one of the best tourist destinations in Spain this Christmas.
The reservation portal has prepared a ‘ranking’ with the cities with the most Christmas spirit in the country and the winners are Vigo (Pontevedra), Torrejón de Ardoz (Madrid), Badalona (Barcelona), Malaga (Malaga) and Alcoy (Alicante).
Among the aforementioned destinations are two of the cities that will have the tallest trees, Badalona and Vigo, while the other two, Armilla (Granada) and Cards (Cantabria), which in fact have projected the largest trees, are not part of the ‘Ebooking’ list. In the next infographic You can see what the tallest Christmas trees will be like in 2023.
The true ‘winner’ of the Vigo-Badalona fight
While Albiol (PP) and his Vigo counterpart, the socialist Abel Caballero, They have maintained a peculiar struggle for weeks to discern which of the two will have the tallest Christmas tree in Spain in their city, at the company’s headquarters. Ximenez Illuminations (located in the Cordoba municipality of Genil Bridge) rubbed their hands: the company is the winner of the contracts in both cities to set up two Christmas ‘supertrees’.
Specifically, the budget for the installation of the tree Badalona rises to the 249,758 euros, VAT included, while the rest of the decoration, lighting and events and activities are awarded to other companies. In total, for a cost of 1.7 million euros. In the case of Vigothe council has recently signed a contract so that Ximénez Iluminaciones is in charge of the Christmas decoration until 2027tree included, for a total amount of 9.48 million euros, about 2.37 million per year.
“We are very busy these daysat full capacity,” the head of communication at Ximénez Iluminación assured this newspaper, Ana Moreno. “For us, the Christmas campaign begins in the month of August, so the lighting assemblies overlap with the end of the typical fairs in the southern half of Spain.” According to the data provided by the company, they closed the previous campaign with a turnover of 60 million euros.
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“We have no competition at the national level, there is no company in the sector in Spain that can offer a comprehensive service like ours, from design, installation, storage and uninstallation. And, in the world, only four or five more,” the company said.
More news from Badalona in the local edition of THE Badalona NEWSPAPER