Every day, many mobile apps are launched on Google Play and App Store. This makes discovering a new application complex. It can quickly disappear in the flood of those posted online and never appear on the screen of the target users.
For this reason, it is essential to set up an acquisition strategy that will increase its visibility, bring new mobile users to the dedicated page so that they can download it to their smartphones.
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Ad4Screen, the 100% Cross Device media and marketing agency, organize a face-to-face conference to help you establish an effective app acquisition strategy. It will be held on February 17, 2022 at 8:30 a.m. at the Mandarin Oriental, in the 1st arrondissement of Paris.
Take inspiration from the best strategies
This event, which is reserved for advertisers, will be hosted by Philippe Leclercq, CEO of Ad4Screen. He will be accompanied by François Zollet, Traffic Manager France at Back Market, Constance Jeannerot, Growth Marketing Manager at Heetch, Mickael Zollet, Director of Customer Marketing Operations at Le Figaro and Emile Arriat, Sales Director at Ad4Screen.
During this round table, the four speakers will discuss the success of their respective mobile applications. They will explain the role of acquisition in the growth of their businesses. You will be able to discover the strategies put in place and the channels for which they have opted, for example the desktop display or the in-app display. To choose them, you must first determine the objectives to be achieved: notoriety, performance, traffic… This will determine the areas of acquisition and the channels to use.
A strategy must be built using several levers, which must make it possible to respond to these different challenges. It is possible to use social networks, performance videos, native ads… During this conference, experts from Back Market, Heetch, Le Figaro and Ad4Screen will reveal the acquisition levers they have chosen. They will also explain how each element can help drive a successful acquisition strategy.
Once it is well established, it is essential to monitor its performance and analyze its impact to understand what generated traffic and in what proportions. This also enables necessary improvements to be made. This includes determining key performance indicators (KPIs) to track and opting for analysis tools. By attending this conferenceyou will discover how the four professionals measure the impact of their actions.
Analyzing its results is essential to optimize its future strategies. This allows you to know the adjustments to be made and if it is necessary to opt for a new channel and to use additional levers.
Finally, the speakers will review the results of their acquisition strategy and discuss the future steps envisaged in order to pursue their development. By relying on these testimonials, you can in turn put in place an effective strategy to continually acquire new users on your application and increase your traffic on it. To know all the advice of the four experts and the keys to their success, don’t forget to register for this conference.