On May 26, 2022, the ABOUT YOU Awards will be presented to the most influential digital creators in Europe
On site in Milan: 1,500 invited guests, including well-known influencers and international stars such as the sisters Chiara and Valentina Ferragni, the TikTokers Khaby Lame, Younes Zarou and many more.
Extension through a broad social media campaign via Instagram, TikTok, Twitch and YouTube
A total of 50 digital creators and a special ‘Idol Of The Year’ have been nominated for the ABOUT YOU Award
Awards are given in five categories: Empowerment, Style, Entertainment, Live and Digital Creation
The voting for the community will start on May 16, 2022, and an international jury of experts will also vote on the nominees
Germany’s largest and most spectacular award show for social media and Gen Z is entering the international stage for the first time: On May 26, 2022, the ABOUT YOU Awards will take place in the fashion metropolis of Milan, making them even more international. The approach remains the same: The ABOUT YOU Awards follow a consistent social first strategy and honor outstanding digital creators for their inspiration, their messaging and their impressive creativity. The ABOUT YOU Awards focus on relevant personalities who use their own reach to provide important impetus and drive sustainable change. A total of 1,500 invited guests from over 20 European countries will follow the awards ceremony in Milan. These include well-known influencers and international stars such as the sisters and entrepreneurs Chiara and Valentina Ferragni, the TikTokers Khaby Lame and Younes Zarou and many more.
“With the ABOUT YOU Awards we want to strengthen our internationalization, open up an even broader target group and further expand our international reach. Our fashion online shop is already active in 26 European countries – this should also be reflected in our events,” says Tarek Müller, co-founder and co-CEO of ABOUT YOU. For the internationalization of the ABOUT YOU Awards, Italy, as an important and central market in Europe and Milan as a prestigious city in the fashion industry, is the right environment for the start of the first international ABOUT YOU Awards, which are to take place in the largest cities in Europe in the future . The fashion online shop attracted international attention last autumn with a very unique event in Milan and celebrated its successful launch in Italy.
Not only the international venue is new, the concept of the ABOUT YOU Awards is also completely rethinking the genre of the “award show”. The live event creates an all-encompassing experience in which the guests on site come first. The decentralized concept thus enables constant transformation over the entire area of the venue throughout the evening and adapts to the needs of the guests.
For the first international voting, the most relevant and influential digital creators in Europe were searched for in advance and a top 10 list was compiled together with industry experts from the respective countries. From May 16th to 26th, 2022, the community can vote for their personal favorites via www.aboutyou-awards.com and together with the international jury, consisting of 13 well-known social media experts from all over Europe, the Select winners of the ABOUT YOU Awards 2022. You can vote in a total of five categories: Empowerment, Style, Entertainment, Live and Digital Creation. In the other category, this year’s ‘Idol Of The Year’ received the ABOUT YOU Award. The 50 nominees from all over Europe will be announced when voting starts on May 16, 2022.
The ABOUT YOU Awards are supported by a broad social media campaign and extended on all ABOUT YOU channels such as Instagram, TikTok, Twitch and YouTube. Fans and followers who are not there can follow the award ceremony and numerous special moments digitally. The live event will be implemented in strict compliance with a comprehensive hygiene concept and the prevailing COVID-19 regulations at the time of the event.