The ‘Agua de Cuevas’ mineral water brand has launched a groundbreaking campaign according to some
“Until Connio and beyond” could be read on the poster that has been shared
José Ramón Patterson, one of TVE’s best-known journalists, has published a tweet and a photograph on his official Twitter account that have to do with an advertising campaign that has been considered “groundbreaking & rdquor; compared to a brand of mineral water. It is the mineral water from Agua de Cuevas which has paid for an advertising campaign on posters where you can read a curious slogan.
“To the Connio and beyond. Natural mineral water from the Asturian mountains” described the poster in which a plastic bottle of this brand was seen. As José Ramón Patterson said, “Breakthrough advertising (You always have to read the small print)”. The word or term Connio had an asterisk, because there was small print and not everything is what it seems.
As described, “The Connio pass is the main communication channel between Ibias and the rest of Asturias. From its top there are wonderful views of the Muniellos nature reserve”. Immediately afterwards, José Ramón has published another poster of the same brand where it was read “Bastards, I recommend it to you.” With another small letter it was described “The Cabrones refuge is possibly the most isolated mountain refuge in Spain & rdquor; located in the Picos de Europa.