Second-hand clothes are in fashion. They say it Market studies and the latest movements of the large textile chains such as Zarawhich since last Friday is committed to sustainability and the circular economy by launching – for the moment, in the United Kingdom, but with the intention of spreading to the rest of the markets – a platform (Zara Pre-Owned) that will offer the possibility of reselling, repairing and donating previously used garments from the giant Inditex. But not only that, also the 080 Barcelona Fashionthe Catalan fashion week, has just joined the bandwagon of ‘upcycling’ with an initiative recently launched in its latest edition, held at the end of October, in which a new parade (Reborn) has been lit with 100% second-hand clothes.
This trend of resorting to the second-hand market is growing like wildfire, especially among Millennial and Generation Z usersthose most aware of the problem of environmental pollution and textile overproductiontwo of the great demons of the fashion industry.
fired sector
The 2022 Resale Report confirms that it is expected that the used fashion market to grow 127% by 2026that is, more and more ‘fashion lovers’ will turn to second-hand as one of their first purchase options. On the other hand, the study ‘Consumer Trends 2022’prepared by Samy Alliance, predicts that By 2030 second-hand fashion sales could double those of fast fashion. Lastly, the study of German online bank N26 on fashion consumption in Spain also confirms that the thrift store boom its consolidation continues: in spring the number of purchases in these businesses doubled compared to the previous year. Specifically, a peak was experienced in May 2022, the month in which the number of purchases in second-hand clothing businesses doubled (a growth of 107.37%) compared to May 2021. In addition, the The average amount disbursed is also higher: it has increased by 13.13% to stand at €48.
On the red carpet and beyond
The Spanish fashion designer and celebrity stylist, Victoria Walnuts, does not support the consumption of ‘fast-fashion’ fashion, and is happy to see that second-hand clothing is on the rise: “I think it’s great that second-hand stores like Vinted are growing, since they are giving it a second life to the garments with another person”. The fashion expert is one of those who leads by example, since at the last Venice film festival she defended the use of ‘vintage’ fashion: “I used a Dior dress from the 90s designed by Galliano who lent me a user of Vestier Collective, which is a luxury second-hand store. I thought this was wonderful because we managed to support the sustainable fashion on a red carpetwhere couture dresses are often worn for the occasion and never worn again.”
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Likewise, the N26 study, carried out using data from 70,000 Spaniards, confirms that Vinted is the leading platform in second-hand clothing sales. The giant follows wallapop.
According to the data analyzed by these two online stores, fashion trends are also reflected in the searches and purchases made by their users.
?Here is the robot portrait of the ‘vintage’ wardrobe
Oversize (the bigger the better)
The XXL ‘looks’ continue to succeed for another season. And it is that, when the 90s return and the 80s appear with the shoulder padsso much shirts, such as overshirts, blazers, and coats baggy silhouettes will be fashionable this winter. In Vinted there are around 20,500 articles with the ‘oversize’ tag, but to filter between all these articles, some keywords are: “maxi blazer, maxi skirt, oversize shirt, oversize shirt”… And if you are looking for coats, you can write “male coat” with the woman filter. In Wallapop, in the last two months, searches for “Nort Face jackets, motorcycle jackets, men’s jackets and leather jackets” have increased, among other loose clothing.
The bomber, a classic always alive
In recent months, bomber jackets They have regained the position they had a few years ago. There is no ‘celebrity’ without his bomberFrom Kendall Jenner to Gigi Hadid. Although these classics have been around for more than a century, specifically since 1917, and were initially known as practical pilot jacketsthey still are the icing on the stylish outfits. The best, authentic treasures of design and tradition, are on the second-hand platforms. For example, on Vinted there are about 1.5 million ads for bombers, one of the most popular tags on the platform.
‘Tank Tops’ (Beyond Summer)
Halfway between a tight empire top and a crop top, the model ‘tank top’ it continues to be one of the most frequent searches, and beyond the summer months. They serve to accompany ‘oversize’ shirts, to combine with jackets, especially if they have a perkins collar, and they are also the ideal companion for transparent blouses or mesh ‘tops’. On second-hand platforms they are searched like this: “asymmetric, asymmetric, baby shirt, baby top (put the size filter). On Wallapop, the keywords are “crop top, sports top, white top and party top”.
Cargo pants (‘dosmileros’)
Low-rise pants, loafers, crop tops and cargo pants were a super trend in the 2000s (Its top representatives, Britney Spears, Paris Hilton and friends from ‘Friends’, Rachel, Monica and Phoebe). This garment is experiencing a new renaissance in beige, brown, green and black tones. If last season they entered the collections with high waist, in this one we will also see them with the lower waist, that concept of ‘low rise’ so from the beginning of the century. To find this type of pants, you just have to write the following filters: “Y2K, 2000, cargo skirts, cargo pants”. In Wallapop they assure that “these last two months, compared to the previous year, the search for cargo pants has increased by 311%”.
The platform shoes not only do they add a few centimeters more, but they are exactly that particular something that many ‘outfits’ need. The big fashion houses have been pioneers in this style, also adding an ankle bracelet that plays a little with the peggy-style who has also returned to the catwalks. At Vinted there are true ‘vintage’ gems. With the filter “platform/platform shoes” you can find more than 3,000 items.
Bright and bold colors
Following the trends of previous winters, bright and bold colors they are kept to make winter a happier season. As the experts point out Pantone Color Institute, this winter’s colors “exemplify our need to break free from restriction and embrace the joy of living through super-bright hues that express energy, increase vitality and celebrate life.” In any case, users of second-hand platforms are still looking for many references with black, white, neutrals and also blue.
The suits (outside the office)
In the last two months, and compared to last year, searches for women’s suits have increased by 73% on Wallapop, with dark colors being the most desired. Classic suits have lost relevance in the work environment, and have conquered the ‘street style’. The ‘blazers’ and the pleated pants are two pieces that cannot be missing from a wardrobe, since they can be combined in a thousand ways. Monochromatic, tweed or leather, any composition is valid. To find the best deals, the keywords are “tweed blazer, checked blazer and men’s trousers”.
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