The 2024 wellness trends from Pinterest

Vslow holidays but also a desire for movement, in search of a deeper emotional intimacy and in “real” life, a desire to do, to plan not only in the sentimental field but also on a truly practical level, between manual skills and hobbies. Pinterest, the popular platform, presented Pinterest Predicts, the wellness trends of 2024 based on searches conducted by users. And what emerges is one greater need to live in the real world.

The new fitness trends told at Rimini Wellness 2023

Wellbeing and wellness, the trends from Pinterest for 2024

The famous research platform has decreed the well-being and wellness trends for 2024. Like every year, Pinterest Predicts are the forecasts of the following year’s trends based on the many research done. In fact, the analyzes involve over 480 million of users who search for images on the famous search engine every day. For over 10 years, as the company explains, the predictions have proven correct in 80% of cases, thus dictating new trends not only in the field of wellness but also beauty, fashion and time. In short, a true oracle but also a compass that indicates people’s deep desires.

And, in the wellness field, for 2024 there is a return to reality and “real” life, to a more real approach including feelings, putting aside social media and virtual life. But above all there is a desire to relax but also to to move, to do, to create even with one’s own hands, to dedicate oneself to hobbies and pastimes. In short, most likely after a few uncertain years, it seems that we want to take back control of our lives.trend wellness Pinterest 2024

Energy in motion and desire to do among the 2024 wellness trends

So, given the data in hand, what will be the trends for next year? Starting from a more sentimental aspect, the data shows that couples are faced with so-called difficult questionsi: as many as 825% of searches conducted on Pinterest actually go in this direction. It’s as if one had (re)discovered that words have their weight, that sometimes the questions are complex, that not everything is always simple and clear. It is no coincidence that another very popular research, with over 480%, highlights what are the doubts couples should address before giving each other a second chance. While 185% ask what are the most suitable words to start a difficult conversation. In short, words will count in 2024 and, above all, we will start giving them weight again.

But it’s not just feelings in Pinterest search. In particular Gen Z wants physical movement, even confrontation to vent stress. Apparently a paradox: in reality carry out physical combat activitiessearches on kickboxing increased by 265% while those on martial arts training by 200%, helps vent any internal tensions and regain lost calm. It should not be forgotten that research on previously uncommon martial arts such as shadowboxing, jujitsu and karate kumite is also increasing.

Desire to do something to put your creativity back into circulation

And from this perspective, that of moving and doing, it is not surprising that Manual hobbies are making a comeback. Even the search for DIY projects with waste wood broke all records, marking an increase of 1220% on the platform. A desire to do which translates into recycling, into giving a second chance even on the table: the search for “recipes with leftovers” increased by 165%.

This desire to do is contrasted by the latest trend, more of a real confirmation: the desire for a slower life and to find peace again. “Sleep asmr” scores +165%, confirming that sounds such as those of nature but also of some objects such as the fireplace or paper are always liked and above all they relax. And, to confirm that in 2024 we will return to real life, there is also a 80% increase in the “digital detox” item.

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