StThe new ones are actresses, singers and very young influencers testimonial beauty of 2023: icons and reference figures for Gen Z, they speak not only of beauty but also of values and self-assertion. Any examples? The latest announcement comes from Chanel: Whitney Peak, actress of the reboot of Gossip Girl, has been chosen as the new testimonial for the fragrance “Coco Mademoiselle”. But still, Bella Hadid joins the “muse” teams of Charlotte Tilbury And Melissa Barrera, Mexican actress, is new Global Ambassador Of Clinic. not last, Sydney Sweeney who, after the success of the cult series “Euphoria”, is the protagonist of the campaign Armani Beauty for the fragrance “My Way”.
Who are the testimonials of the beauty of 2023
Melissa Barrera for Clinique, Whitney Peak for Chanel and Bella Hadid for Charlotte Tilbury
Whitney Peak for Chanel Coco Mademoiselle
From House Ambassador for the US market to global muse for the “Chanel 22” bag campaign, now the Canadian actress Whitney Peak, 20 years old, protagonist of the reboot of the series Gossip Girl and of Hocus pocus 2, also becomes the new beauty face – the first Afro-descendant to become the face of a Chanel perfume – of the “Coco Mademoiselle” fragrance. The shot of the advertising campaign portrays her with the bare back and a cascade of pearls, accessory and gestures iconic and recurring among the campaigns of the maisonin particular that of 2005, with muse Kate Moss, but also the one with Keira Knighteley, face of the perfume in the 2014 campaign.
There are many character traits that the new muse shares with a young Coco Chanel: enthusiasm, vitality, curiosity, desire to get involved, absence of preconceptions. Peak is young but well aware. che knows the power and influence of social media, women’s rights (“We’re literally taking one step forward and two steps back”) and the need for unapologetic debate (“If people disagree with you, that’s fine”). Peak is a reflection of his generation, exuding a powerful sense of freedom. To present oneself to the world, with great clarity and boldness. Of Coco Chanel, she says: “She was born in a time when women really didn’t have any freedom. Still, he found a way to work on his craft, to create things.”
The arguably unlikely connection between a Canadian girl born and raised in Uganda and a French orphan who went on to become one of the world’s most influential self-made icons isn’t immediately apparent. However, if you discover both of their lives, you get a parallel, perhaps surprising, between these two women, from two different eras, two different cultures and generations. In 2020, at eighteen, Whitney Peak moved from Uganda to New York to cultivate and realize the dream of acting, directed at the Disney Channel castings. Boldness and self-confidence are the DNA of Coco Chanel, who grew up in an orphanage and became one of the most influential women in history.
Whitney Peak therefore perfectly embodies the authentic personality of “Coco Mademoiselle”, fragrance built – by the nose Jacques Polge – around the freshness of citrus fruits and the sensual wave of an eccentric and deep patchouli, for a type of complex femininity. Authentically eclectic. And declined in various olfactory facets: the Extrait and the Eau de Parfum, the Eau de Parfum Intense, the Eau Privée, created for the evening and the night, the Body Oil and the Perfume for Hair, available , now, in a new precious bottle. The campaign, accompanied by the soundtrack of “Follow me”, sung by the unmistakable voice of Amanda Lear, has been on air since 1 March 2023.
Bella Hadid among Charlotte Tilbury’s Muses
Charlotte Tilbury Aannounces the entry of the top model Bella Hadid in his parterres of muses, which already boasts prestigious names from the world of fashion and cinema, such as Kate Moss, Lily James, Michaela Jae Rodriguez, Jourdan Dunn and Han So Hee.
The collaboration between Charlotte and Bella promises to be successful, pursuing the purpose of instilling confidence and self-confidence in everyone and giving voice to one’s self through make-up. “Bella understands the empowerment power of make-up e we want to inspire everyone to feel like this: when you feel more beautiful and confident you can conquer the world and make your dreams come true» said Charlotte Tilbury.
“For me it’s so important that I can trust my make-up and I know that the quality and technology of Charlotte’s formulas allow me to feel confident in myself, from red carpets to fashion shows to photo shoots, as well as in my personal life,” replied supermodel Bella Hadid.
Bella and Charlotte therefore propose to celebrate beauty and its effect boosters for self-esteem with an approach between real and virtual, certainly stimulating.
Melissa Barrera, Clinique Global Ambassador
Melissa Barrera – talented Mexican actress and singer – is instead the first Latin Global Ambassador of Clinique.
The protagonist of the new “Ever Better” campaign, she will be the face of two of Clinique’s most famous products, ideal for creating a flawless face base and able to combine make-up performance with the brand’s dermatological and skincare DNA: the foundation Even Better Clinical Serum Foundation SPF20 and the corrector Even Better All Over Primer + Concealer.
Sydney Sweeney and Hanni for Armani Beauty
Instead, she is the American actress and producer Sydney Sweeney the new face of Armani Beauty’s “My Way” fragrances. She became known for her role as Cassie Howard in the acclaimed HBO series “Euphoria” (season 3 airing soon) according to Giorgio ArmaniSydney is: «The perfect embodiment of the spirit of My Way: the idea of a free yet profound femininity».
The new campaign shot by Italian photographer Dario Catellani and German director Jonas Lindstroem is a invitation to explore new horizons and to trace your own path. Living this experience through the eyes of Sydney.
Contemporary and elegant, the Armani Beauty perfume is a woody floral chypre composition, defined by the contrast between the luminous solar note of the tuberose and that of the majestic pale blue iris.
Sydney Sweeney and Hanni will be Global Ambassadors for Armani Beauty (Credits: Armani Beauty)
In addition to the actress of Euphoria, a new entry among the testimonials of the maison, there is also Hanni, singer, dancer and member of South Korean girl group NewJeans, new Global Makeup Ambassador by Armani Beauty and protagonist of the foundation campaigns Power Fabric+ and some new lipstick Lip Master Satin which we will see in Italy from May.
«Hanni is a very young artist with a great expressive force and a captivating and irresistible individuality: I find this mix really interesting. He has personality, and this for me is the most important distinguishing feature, always» declared Giorgio Armani.
Emma Chamberlain for Lancôme
Alongside Chiara Ferragni, Penelope Cruz and Zendaya, she enters the family Lancome the 21 year old Emma Chamberlain, bnew face of the brand e testimonial beauty for 2023. Generation Z icon, fashion influencer and entrepreneur, Emma Chamberlain perfectly represents young women thanks to her original and authentic personality that makes her one of the most requested voices on the fashion scene.
Since his debut – at the age of 16 on YouTube – he has won the “People’s Choice Award” and was included by Forbes in the list “30 under 30 – Social Media” in 2021. His creative skills, his video editing technique so particular and unique, mark the triumph of spontaneity and naturalness.
«I’ve always had my own conception of beauty, but I’ve never imagined myself within the beauty industry. That’s why, when I was contacted by Lancôme, I felt so honored and thrilled that a brand of such importance understood and appreciated my personality” commented.
Furthermore, through the Lancôme YouTube page it will be possible to get to know the new Ambassador better thanks to the web series “How do you say beauty in French”. Full of surprises and twists to show Emma’s fresh, modern and fun perspective.
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