StThe new ones are actresses, singers and very young influencers testimonial beauty of 2023: icons and reference figures for Gen Z, who speak not only of beauty but also of values and self-assertion. Any examples? Melissa Barrera, New Mexican actress Global Ambassador Of clinique, but also Emma Chamberlain, new muse for the first web series of Lancôme, passing through Sydney Sweeney who, after the success of the cult series “Euphoria”, becomes the face of Armani Beauty for the fragrance “My Way”.
Who are the testimonials of beauty 2023
Syndey Sweeney for Armani, Melissa Barrera for Clinique and Emma Chamberlain for Lancôme
Emma Chamberlain for Lancôme
Alongside Chiara Ferragni, Penelope Cruz and Zendaya, she enters the family Lancome the 21 year old Emma Chamberlain, bnew face of the brand e testimonial beauty for 2023. Generation Z icon, fashion influencer and entrepreneur, Emma Chamberlain perfectly represents young women thanks to her original and authentic personality that makes her one of the most requested voices on the fashion scene.
Since his debut – at the age of 16 on YouTube – he has won the “People’s Choice Award” and was included by Forbes in the list “30 under 30 – Social Media” in 2021. His creative skills, his video editing technique so particular and unique, mark the triumph of spontaneity and naturalness.
«I’ve always had my own conception of beauty, but I’ve never imagined myself within the beauty industry due to the ‘dualism’ that distinguishes me. That’s why, when I was contacted by Lancôme, I felt so honored and thrilled that such a prominent brand understood and appreciated my personality » she commented.
Furthermore, through the Lancôme YouTube page it will be possible to get to know the new Ambassador better thanks to the web series “How do you say beauty in French”. Full of surprises and twists to show Emma’s fresh, modern and fun perspective.
Melissa Barrera, Clinique Global Ambassador
Melissa Barrera – talented Mexican actress and singer – is instead the first Latin Global Ambassador of Clinique.
The protagonist of the new “Ever Better” campaign, she will be the face of two of Clinique’s most famous products, ideal for creating a flawless face base and able to combine make-up performance with the brand’s dermatological and skincare DNA: the foundation Even Better Clinical Serum Foundation SPF20 and the corrector Even Better All Over Primer + Concealer.
Sydney Sweeney and Hanni for Armani Beauty
Instead, she is the American actress and producer Sydney Sweeney the new face of Armani Beauty’s “My Way” fragrances. She became known for her role as Cassie Howard in the acclaimed HBO series “Euphoria” (season 3 airing soon) according to Giorgio ArmaniSydney is: «The perfect embodiment of the spirit of My Way: the idea of a free yet profound femininity».
The new campaign shot by Italian photographer Dario Catellani and German director Jonas Lindstroem is a invitation to explore new horizons and to trace your own path. Living this experience through the eyes of Sydney.
Contemporary and elegant, the Armani Beauty perfume is a woody floral chypre composition, defined by the contrast between the luminous solar note of the tuberose and that of the majestic pale blue iris.
Sydney Sweeney and Hanni will be Global Ambassadors for Armani Beauty (Credits: Armani Beauty)
In addition to the actress of Euphoria, a new entry among the testimonials of the maison, there is also Hanni, singer, dancer and member of South Korean girl group NewJeans, new Global Makeup Ambassador by Armani Beauty and protagonist of the foundation campaigns Power Fabric+ and some new lipstick Lip Master Satin which we will see in Italy from May.
«Hanni is a very young artist with a great expressive force and a captivating and irresistible individuality: I find this mix really interesting. He has personality, and this for me is the most important distinguishing feature, always» declared Giorgio Armani.
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