Attentive news readers may have already noticed: there is a lot going on at the fashion fairs this season. There are program changes in several countries – just think of the Netherlands, Germany, Denmark and France. For those who have lost track, there is a small update below.
Germany
Perhaps the biggest change of this buying season will be observed in Germany, starting with the repositioning of the Premium and Seek trade fairs, with which the organizer Premium Group wants to “meet the changed requirements of the industry”.
The trade fairs will be shortened from three to two days, but will be open from 10 a.m. to 10 p.m. In addition, move to the ‘new’ old location Bahnhof Berlin. In the course of this, the stand concept was adjusted: The stands may only have a maximum size of 100 square meters. In addition, the networking element is brought more to the fore. The Premium Group therefore wants to set up targeted networking activities.
Then there is the fashion fair Supreme. This trade fair will also change its location and move to Kaiserwerther Strasse in Düsseldorf.
Denmark
This summer, former competitors CIFF and Revolver will finally be brought together under one roof in Denmark. The two fairs will take place at the place CIFF is familiar with: the Bella Center in Copenhagen. A total of around 800 brands will be on display, 60 percent of which are Scandinavian and the rest international, CIFF Director Sofie Dolva told FashionUnited earlier this year.
Last winter, CIFF introduced a beauty segment that is to be expanded this summer. “It struck me that there was a potential and a gap as more and more retailers have already opened up to beauty and lifestyle. There are many brands that have already achieved this synergy and others are looking to expand into the beauty space. I thought it would make sense to have a dedicated section. Also, Scandinavia and the North are really great in terms of beauty and clean beauty,” said Dolva. “Coming back to the educational aspect, I think fashion and beauty brands can learn from each other in the way they think, both on the products and the way they run a business.”
CIFF x Revolver will also feature small pop-ups and installations, such as jewelry designers with piercing options, as well as restaurant and cocktail bar pop-ups. Each exhibition hall will also feature an installation by artist Fos that challenges the viewer’s vision of sustainability.
France
There’s a name change here, but with a side note: the summer edition of the Salon de la Lingerie is now called Curve. According to show organizer WSN, the Curve SS24 features a redesigned offering that includes lingerie, swimwear, resortwear and activewear.
However, the winter edition will continue to bear the Salon de la Lingerie name.
Netherlands
This summer, the fashion fair Modefabriek will no longer have a separate section for men’s fashion. That doesn’t mean that you won’t find brands with a men’s collection anymore, after all there are many brands that cater to both men and women. These brands will be found in Hall A.
The focus of Modefabriek is now on women’s fashion and its international ambitions, as the fair announced in May. The lack of a separate menswear section was partly motivated by the rise of the menswear trade fair Preview, Modefabriek Director Caroline Krouwels told Textilia: “We want to continue to see menswear as part of Modefabriek, but in combination with womenswear. That’s the decision we’re making now. That way we have a bigger platform and reach, and that comes at a price.”
So even if Modefabriek focuses on women’s fashion, the children’s fashion segment, which reappeared in January 2023, will continue to expand.
The trade fair preview already mentioned will also be expanded this season. Because the previous men’s edition was so successful and demand has increased, a ‘Preview Gentlemen’ section is being added. In this area, visitors can find brands that represent the style of the “modern dandy,” according to a press release.
This article originally appeared on FashionUnited.nl. Translated and edited by Simone Preuss.