Testimonial beauty 2022: who are the new faces of beauty

THEThe new year has just opened and the great Maison have already signed up for theirs beauty testimonial of 2022. Among the names chosen, new faces stand out, such as Hoyeon Jung – the revelation actress of the Netflix TV series Squid Game for the Chanel’s new eco-sustainable cosmetic line, or the idol singer of Gen Z HER for L’Oréal Paris as Tessa Thompson, the new muse of Armani Beauty. Here they are all.

The beauty testimonials of 2022:

The new faces of beauty 2022: from left Hoyeon Jung for Chanel, Naomi Scott for Chloé and Tessa Thompsn for Armani Beauty

Tessa Thompson for Armani Beauty

IS Tessa Thompson the new Armani muse and face of the foundation campaign Luminous Silk photographed by Mikael Jansson.

My idea of ​​beauty applies to every woman as it enhances her personality and uniqueness. Tessa Thompson struck me with the radiant energy she emanates, the vibrant calm of her way of being. I am happy to be able to work with her and express a new facet of the feminine kaleidoscope of Armani beauty »said Giorgio Armani himself.

The American actress joins an already important group of beautiful women, who gives Cate Blanchett to Valentina Sampaio, passing through Greta Ferro embodied the Maison’s ideal of beauty.

The new foundation Luminous Silk(available in 40 shades, nda) embodies perfectly the evolution of beauty standards that we are living in this historical period, no longer hiding the skin but enhancing every detail and uniqueness, through a new extremely light and elastic sensory texture that does not mark the face.

«On a cultural level, our ideas on the concept of beauty are changing and becoming more inclusive. What I like about Armani is the way she makes any woman feel their best, ”said Tessa.

Tessa is also testimonial of the new Lip Power, which with the addition of natural oils guarantees the lips a feeling of comfort and hydration, without sacrificing color and long life.

Hoyeon Jung for Chanel N ° 1

There Maison of Coco Chanel has instead chosen the revelation actress Hoyeon Jung, among the protagonists of the Netflix TV series Squid Game, as testimonial for Chanel N ° 1.

The brand created the first cosmetic line for eco-sustainable skin and body, with anti-aging efficacy and respectful of the environment, for all those people who do not want to give up the luxury of the big brands but who have approached the philosophy – even cosmetics – vegan and cruelty free.

Formulated with inside thered camellia extract «Czar», counteracts skin aging and preserves the vitality of the skin, thanks to its revitalizing properties. Eco-responsible in both 97% natural ingredients and packagingthe brand through the Chanel N ° 1 line is committed to limiting the emission of greenhouse gases in production.

Chanel Haute Couture spring summer 2021, the fashion show

Chanel Haute Couture spring summer 2021, the fashion show

HER, the icon of Gen Z is the testimonial of L’Oréal Paris

24 years old, nominated 8 times for Grammy Awards, she is one of the most important young artists in the worldalso thanks to his protest song-anthem “Fight for you “. The letters of his name stand for H.aving ANDverything R.evealed, as the singer once kept her identity hidden in order to let only her music speak.

Today, constantly in the spotlight is one source of inspiration for the very young of Gen Z, because with the songs he shares his truth on personal issues, such as overcoming insecurity and raising his voice against important problems such as racism and injustice.

New testimonial of L’Oréal Paris for the Elvive Dream Long linealso with regard to beauty has very clear ideas, managing to express and convey – also through the videos on TikTok – self love and inclusiveness, for example related to her curly hair.

Naomi Scott is the Chloé testimonial

One post published, 3.2 million followers on Instagram, Naomi Scott is the beauty testimonial of new fragrance Nomade Natural Eau de Parfum by Chloé.

Formulated with 100 percent flavorings of natural origin, naturally derived alcohol and water, the new fragrance is completely vegan, designed for those who, like the actress, have particularly sensitive and delicate skin.

The perfume wants to capture the essence of a woman open to the beauty of the world, while expressing a sense of elegance and freedom. A woman who grows and fulfills herself through experiences and encounters, affirming herself without ever imposing herself.

The olfactory notes are a mix of strength and kindness, joining the character of oak moss with the sweetness of plum and the flowery freshness of freesia.

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