Tessa (37) is a futurist and works at ministries, companies and organisations. She wants to give people tools to handle the future

Imagine, said national coach Louis van Gaal during the World Cup last month. The football players had to see the trophy in their hands, cheering. Yes, Cramer thought. Imagination, that’s what long-term thinking is all about. And that does not only apply to top athletes. “If we can imagine it, then we can relate to it. Keep focusing on the goal, even if the road to it is different than expected.”