Photo: Getty Images, Flashpop. All rights reserved.
<!–
–>
Telekom Electronic Beats and Musikexpress provide you with exciting podcast episodes and interviews with nightlife artists every week.
to overview
Today (April 20) Telekom Electronic Beats launched the virtual music landscape “Beatland” on the online gaming platform “Roblox” – including a specially created club, cinema and record shop. The German company was the first telecommunications company to create a metaverse experience on “Roblox”. Explanation: The program should also enable laypeople to develop their own computer games, which can then be played by other users around the world.
Brave new clubbing world
For the opening of the digital club, Telekom has invited the high-tech minimal DJ Boris Brejcha: In “Beatland” his animated avatar will be on the decks several times from April 22nd to 24th. According to the electronic musician, it is the right time for virtual progress: “In the area of clubbing, reality and the meta level are merging today. We all strive for new technologies and innovations in club culture. I’m really looking forward to playing my set as an avatar in the Metaverse ‘Beatland’ and interacting with the community,” says Brejcha.
“Beat Coins” as currency of the night
“Beatland” can also come up with a few things beyond the club: In the music world, the gamers are supposed to slip into various jobs as avatars that arise there – whether record store manager, promoter or bouncer. The appropriate wardrobe for the virtual art figures can then be purchased in the record shop and in the Telekom shop with the Beat Coins you have earned. For cineastes, the cinema program includes animated short films by directors Haein Kim and Aleksandra Bokova.
The template for the parallel universe is a reality worth protecting
It remains to be hoped that digital parallel universes like “Beatland” will turn out to be an alternative to reality in the future – but at the same time we will not necessarily be dependent on moving there. Namely when, through gentrification processes, clubs, cinemas and record shops that actually exist are a thing of the past.
Telekom Electronic Beats and Musikexpress provide you with exciting podcast episodes and interviews with nightlife artists every week.
to overview
<!–
–>
<!–
–>