More than half of the more than 600,000 ‘fans’ of Yvonne Coldeweijers’ Instagram account do not exist at all. That reports tech platform TechTiek according to Trouw.
The gossip queen is known for her videos, in which she was one of the first to talk about possible transgressive behavior by Ali B, Marco Borsato, Lil ‘Kleine and other celebrities. But 56 percent of its more than 600,000 “fans” on Instagram are fake, the tech platform has found.
TechTiek conducted research into the three hundred largest Dutch Instagram accounts. The average number of fake followers turned out to be 19 percent, but there are outliers. Coldeweijer’s account @lifeofyvonne has the highest percentage of fake followers of all. The gossip queen is known for her videos, in which she was one of the first to talk about possible transgressive behavior by Ali B, Marco Borsato, Lil ‘Kleine and other celebrities. But 56 percent of its more than 600,000 ‘fans’ on Instagram are fake, tech platform TechTiek finds
This is followed by fashion expert Olcay Gülsen and vlogger Jiami with 44 and 40 percent fake followers respectively.
Through various websites, influencers can buy fake profiles in packs of thousands at a time, in order to artificially increase their following. But if those same influencers themselves have something to sell to their audience, they risk a fine from the Netherlands Authority for Consumers and Markets (ACM) since March this year. The watchdog calls it misleading consumers when they pretend to be more popular than they are.
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