NZA New Zealand Auckland, one of the fastest growing fashion brands, will open the Amsterdam brand’s largest flagship store to date in September 2024.
In one of the most prestigious buildings in the city, at Maastricht Brugstraat 5, the brand will present all lines and collections as well as the extensive accessories program on over 200 square meters from September 2024. The new, representative location in the characteristic building with significantly more square meters and large window space is just a few minutes’ walk from the current NZA New Zealand store at Stokstraat 1.
Retail Roadmap
At the same time, the brand is announcing its “Retail Roadmap” for the coming year, taking another important step in realizing its growth strategy. Four new NZA New Zealand Auckland stores have been announced. Five strategic relocations of existing stores are also planned, including the flagship stores in Maastricht and Nieuwpoort. As the brand explains, “the options available in stationary retail are being used to further significantly strengthen the presence in city centers in addition to the significant growth in the online sector”. In mid-April, the stores in Haarlem and the Designer Outlet Roosendaal will also move to larger premises to meet growing customer demand. Fifty NZA New Zealand Auckland stores are expected to be online by the end of 2024.
Expansion in Belgium
Together with an early franchise partner, NZA New Zealand Auckland is opening another flagship store at a new location in the heart of Nieuwpoort in March 2024. With the recent opening in Wijnegem, the planned new stores in Ghent and Maasmechelen Village and the move to larger premises in Bruges, NZA New Zealand Auckland confirms its commitment to Belgium as a “second home”.
Expansion in Germany
In April this year, NZA New Zealand Auckland is continuing its store expansion in Germany and is opening its fourth store in this important expansion market in the new and prestigious Westield Hamburg-Überseequartier. With the planned opening at the end of April in Hamburg and the existing stores on Sylt, Timmendorfer Strand and Zingst, the brand is confirming its self-imposed goal of developing Germany into one of the largest and most important markets.
Expansion also in wholesale
While the retail expansion is in full swing, another focus of the brand is on opening up new sales channels in the wholesale sector. In addition to the existing showrooms and branches in Antwerp, Hamburg and Paris as well as the headquarters in Amsterdam, designed entirely in the style of the brand, a new German headquarters will soon be opened in Düsseldorf. A country manager has already been appointed and plans for setting up a wholesale and key account team are in full swing. In Germany, the brand is aiming to significantly expand its presence in specialist retailers and is already holding corresponding discussions. Dealers such as Mein Fischer, Robert Ley, Bredl, Sinn, Herrenausstatter.de, and many more. are already successfully leading the brand as the perfect bridge from the mainstream to the premium range.
NZA New Zealand Auckland – Talents
In addition to extensive retail, franchise and wholesale expansion plans, NZA New Zealand Auckland has placed significant emphasis on recruiting new talent and experienced staff at its Amsterdam headquarters to support the organization’s growth.