Takko Fashion is pushing ahead with its e-commerce business and is now also launching its online shop in Austria, where the Telgte textile discounter is already active with 111 stores.
In addition to the web shop, the company is also bringing its app and the digital customer loyalty program ‘Takko Friends’ to Austria, Takko announced on Tuesday. The clothing supplier is thus continuing its omnichannel strategy. This envisages expanding the digital offer in addition to the stationary trade throughout Europe.
“Our online shop quickly established itself as a popular sales channel with our German customers, so it was clear to us early on that we wanted to internationalize the online shop in the future,” said Manuela Holler, Senior Director Marketing and E-Commerce at Takko Fashion.
E-commerce platforms in France, the Netherlands, the Czech Republic and Slovakia are scheduled to go online this year.