Etiket: targeting
Abercrombie & Fitch is targeting annual sales of $5 billion
As part of its investor day this week, the US clothing group Abercrombie & Fitch Co. presented its goals for the coming years. In the long term, the company aims…
FC Schalke 04 is probably targeting a new defender
The squad planning at Bundesliga promoted FC Schalke 04 continues unabated. After several newcomers were announced in the last few days, the Royal Blues should now be looking for a…
Webinar: the keys to successfully targeting your audiences in a first-party data world
Webinar: the keys to successfully targeting your audiences in a first-party data world – Siècle Digital Webinars > Marketing > Webinar: the keys to successfully targeting your audiences in a…
Acast now offers conversational targeting to advertisers
On May 31, 2022, Acast unveiled the launch of a new feature. The world’s largest independent podcast platform, best known for hosting WTF with Marc Maron and Anna Faris is…
the complete guide to understanding and targeting your audiences in 2022
In both B2B and B2C, consumer buying journeys are increasingly complex and fragmented. They are turning to various channels and are more demanding about the expected experience. The latter must…
How Criteo leverages AI and data to help advertisers improve their ad targeting
Customer knowledge is at the center of any commercial and digital marketing strategy. This is essential to reach its core target, personalize its actions and thus develop its activity. In…
TikTok is now targeting video games
Short-video sharing platform TikTok is reportedly testing a video game service on its app in Vietnam, according to a news agency report. Reuters published on May 19. The social network,…
Contextual targeting reconciles consumers with advertising
Seedtag and Nielsen today unveiled research on consumer behavior towards contextual targeting. This method consists in delivering an advertisement based on the targeted content rather than on the data of…
Borussia Dortmund is targeting Erling Haaland’s successor
BVB is preparing for the departure of striker Erling Haaland. The bosses of Borussia are already dealing with possible successors. And probably already have candidates in their sights. Erling Haaland’s…
PVH is targeting $12.5 billion in annual sales by 2025
The US clothing group PVH Corporation wants to achieve ambitious goals with a new growth strategy. On Tuesday, the parent company of the Tommy Hilfiger and Calvin Klein brands unveiled…