Etiket: reposition
This is how Hechter Paris wants to reposition itself
Renew or die. That is the credo of many fashion brands in this time of great crises, in which bankruptcy proceedings and store closures follow one another at a rapid…
Zalando reduces global brand portfolio and wants to reposition itself
Zalando is reducing its global range. The Berlin online retailer confirmed this when asked by FashionUnited. Previously, various media reported about it. The online retailer is currently examining its brand…