Swiss footwear brand Inuikii is expanding its operations in the Chinese market after initial pop-up stores have been promising, the company said in a press statement.
Already during the Corona pandemic, the company had invested in building strong brand protection, distribution, logistics, sales and marketing in China and opened channels for direct sales via The Red, WeChat, TMall and live shopping sessions, those by influencers were directed. “By taking this approach, the company was able to connect directly with the target audience and build a community that aligns with their brand values,” the company said.
This was followed by expanding brand presence through retail channels such as SKP luxury department stores. The cooperation with a local partner should pave the way for a successful market entry. The current aim is to further increase brand awareness with the help of a marketing campaign.
Looking to the future, Danilo Maag, co-founder and CMO at Inuikii, says: “When we look ahead, we want to reach more countries and regions and thus more potential sales markets. In the next five years, entering the Chinese market will play an important role for us. The aim should be to try out new ideas that may work better in a market like China than in Germany or Scandinavia, taking our philosophy and values into account.”