Swing has moved its showroom within Düsseldorf and is opening its doors to coincide with the current order round.
The brand for occasion wear is now presenting its new collections at Kaiserswerther Strasse 229, Swing announced on Friday. The company was previously located at Kaiserswerther Strasse 144 with its showroom. The new location, which offers a presentation area of 200 square meters, has been awaiting buyers since Wednesday and is presenting the SS23 collections to them.
“Even though digital orders via our optimized B2B portal have picked up speed in recent months, direct contact with our partners remains indispensable for both sides,” said Swing Managing Director Moritz Schwack.
Current partners include fashion retailers such as Zinser, Breuninger, Dodenhof and Konen. The brand, based in Schermbeck in North Rhine-Westphalia on the Lower Rhine, has over 800 sales outlets and is represented in more than 23 countries. 90 percent of the production takes place in Europe, including in Poland and Macedonia.
The company makes four collections available per year and is aimed at women between the ages of 28 and 42. There are two lines ‘Swing’ for sizes 32 to 48 and ‘Swing Curve’ for sizes 42 to 56. There are also NOOS products available all year round.
Current order dates
In addition to its own showroom in Düsseldorf, which is open during the Düsseldorf Fashion Days, Swing is currently also represented at the following trade fairs: at the Showroom Order Days in Amsterdam until July 29th, at the Fashion Premiere in Salzburg from July 31st to August 2nd August and in August at the Intercollection in Munich, at the Order Premiere in Hamburg and at the Ordertage Zurich trade fair.