The Swedish Fashion Council returns to fashion for the Spring/Summer 2024 season of Paris Fashion Week in collaboration with London talent hotbed Fashion East [X] showroom back.
The fashion [X] Showroom at Rue Notre Dame de Nazareth 43 in Paris will host prominent young brands from the SFC from September 27th to October 4th [Incubator] as well as current and former designers supported by Fashion East.
“We are delighted to continue this collaboration to increase our support for some of the most talented and innovative brands worldwide,” said Jennie Rosén, chief executive of the Swedish Fashion Council in a statement on Wednesday. “By merging SFC and Fashion East, we have created a unique platform on which we can present the future pioneers of fashion.”
Participating designers for SS24 include All-In, Asai, Ashley Williams, Avava, Feben, Hodakova, Johanna Parv, Louis Abel and Rave Review..
Access to the showroom is reserved for buyers, the press and fashion industry professionals.
“We are very excited to be collaborating again with the SFC in Paris,” said Lulu Kennedy, Founder and Director of Fashion East. “The SFC’s care for our designers combined with their industry expertise is second to none. Bringing young talent to market and nurturing their growth has a very tangible impact.”
This translated and edited post previously appeared on FashionUnited.com