The sustainability is much more than one fashion. It has been a priority for the past few years, both for food and beverage producers and consumers. And in 2023 sustainability and sustainability will continue to be at the forefront of industry trends and innovations. The positive climate action is increasingly urgent and consumers are increasingly aware of how their own decisions, including the clothing brands they support, are affecting the environment and the future health of the planet.
In a recent survey, nearly 30% of food and beverage decision makers considered the customer demand for organic products as the main factor that motivates organizational change towards greater sustainability. And 60-70% of consumers are willing to pay more if necessary for brands that implement sustainable packaging alternatives for their products.
In today’s uncertain economic climate, including inflation, increased competition and supply chain challenges, the commitment to sustainability in operations cannot be abandoned. On the contrary, we must continue to strengthen it. In a world where almost 690 million people go hungry (10 million more than in 2020 according to the Food and Agriculture Organization of the United Nations), food waste was responsible for 8-10% of global emissions. Fortunatelytechnology providers, banks, food and beverage manufacturing, are already contributing to a healthier world.
Energy and water must also be treated as precious commodities: more than 2 billion people live in countries experiencing severe water scarcity. The fashion industry must take notice of this as well. Several brands already have limited “sustainable fashion” lines made from polyester created from captured carbon emissions: a LanzaTech technology to convert carbon emissions into cloth, instead of making items from virgin fossil resources. It is the way to go.
In luxury, the commitment to sustainability is in our DNA. And just as we were pioneers a decade ago with our genderless clothing, we want to be pioneers with a more ecological manufacturing of our garmentsa path that has recently led us to inaugurate workshops in La Rioja, which are powered by a solar park.
An initiative that also allows us to decentralize production to generate new jobs where they are required: 50 in the first stage, tripling in one year. Making a triple impact, with a totally ecological and sustainable implementation: 100% of the necessary energy comes from solar panels: 180 square meters that generate 34kw of energy to feed the machine day. A setting that we are proud of and that we seek to be the model for other sustainable developments.
* Partner owner of Luxo
by Martin Manini *
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