Lhe premise is simple and potentially revolutionary. “The daily choices of each of us, added to each other, can contribute to writing our future.” And it is Monica Lauricella’s belief that, to prove the validity of her thesis, she gave life to Greenners, the social network of green users for sustainability.
Sustainability, good practices that make the difference
We live in an information jungle, often polluted by “greenwashing” actions, with which behaviors are emphasized that are sustainable only on the surface and instead hide, behind the green window, the underlying unsustainability. In this context, Greenners aims to be a unique place for the dissemination of knowledge in the sustainable field.
Waste of water and food, plastic and reuse
For example? You may find that instead of cling film, there are silicone caps. Or how to recycle supermarket bags for everyday use. Or knowing who to send the clothes you no longer use. Or even find tips to use less water at home (for example, when washing vegetables).
Among the ambassadors of the project, also Paola Bortolani, who has been curating for ten years First, don’t waste – A Genoese in the kitchen: a cooking blog with recipes and tips to avoid wasting food, recover leftovers and waste, extend preservation times. Many of the posts available on the platform are his.
Enough greenwashing, hunt for truly green companies
«The watchword is action», explains Lauricella. The action of the individual, who is a good example for others.
But also the action of «companies, the third sector and public bodies which, speaking directly which goals of the 2030 agenda they are pursuing and what concrete actions they have put in place to achieve them, will allow users to see and understand.”
Sustainability reporting obligations came into force with the 2024 financial year. Companies and public bodies are therefore struggling at the moment to present themselves as green, each flaunting their own goals. But it is important to know how to evaluate them. The platform therefore aims to offer an orientation service for the consumer.
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