The German sneaker manufacturer Born Originals GmbH is taking the next step on its growth path.
On Wednesday, the sneaker specialist based in Wilhelmshaven presented the Cologne agency Supreme Agency as the exclusive sales partner for the DACH region, which includes Germany, Austria and Switzerland. “Born Originals will now increasingly rely on retail partners in addition to its own online store,” the company explained. The Supreme Agency will work with Felix Sonnenschein and his agency Sunshine Agency on marketing.
Bardia Beigui from Supreme Agency explained the background to the partnership: “We see great potential in Born Originals. The brand has proven that it understands the market and its designs and values are exactly in tune with the times,” he said in a statement. “I’m sure some of our partners can’t wait to get their hands on Born Originals shoes.”