SuperRebel Kidsgear presents its particularly sustainable spring and summer collection. The bold label for kids shows that you can look cool as a kid without heating up the world unnecessarily. The collection consists of beach and sportswear based on bold prints, technical fabrics, bold colours, bold statements and SuperRebel branding. Basically everything that has set SuperRebel Kidsgear apart from other children’s clothing brands since 2016: True to the motto: “You are what you wear.” For kids who love to make a statement.
Superrebel KidsGear on the beach
Brave kids can make a statement on the beach this summer with the new beachwear collection from SuperRebel Kidsgear. The collection consists of swimwear with graphic prints, striking bright colors and SuperRebel details and statements. Fit and comfort are important, so that swimwear, bermudas, bikinis, bathing suits, shorts and shirts can be worn before, during and after swimming. Specially for the ‘brave beach boys and girls who just want to soak up the sun’.
The bold brand for sports
SuperRebel Kidsgear presents: active clothing for brave kids. The new sports collection cuts a fine figure at school, on the sports field, while chilling or on the street. The sweats, jogging pants, shorts, leggings and shirts are made from high-quality, comfortable fabrics and materials. With eye-catching details, graphic prints and SuperRebel statements. SuperRebel Kidsgear is brave down to the last detail!
Be brave – for the planet
A striking detail in SuperRebel Kidsgear’s SS23 collection is the fluorescent yellow “Rebel Device” – the logo that stands for the sustainability of the collection. More than 90% of the new collection consists of sustainable materials and has been manufactured in a sustainable way. Aiming to be as sustainable as possible, SuperRebel Kidsgear makes clothes for a generation that deserves a planet. Being sustainable means being bold.
About SuperRebel Kidsgear…
We’re not SuperRebel for nothing. In 2016 we launched the iconic SuperRebel® Kidsgear brand. A sports and street couture brand created for rebellious kids. We are not a fashion brand, but a fashion statement. Bold, blunt, smart and stylish are the values for the design of each collection. Also, we are constantly improving our quality and trying to be as sustainable as possible because we want to protect the planet for our children and their children. We believe in targeted sales. So you won’t find SuperRebel on every street corner. The marketing communication strategy focuses mainly on ambassadors and influencers (SuperRebel Army, children of celebrities and talent).
To grow the brand, social media and partnerships are mainly used to build the brand and we always work with the best photographers available. Our goal is to become the coolest brand for kids around the world. Loved by children and their parents. SuperRebel Kidsgear is a Dutch brand created by SuperRebel and Brand Works from Amsterdam. Our Kidsgear brand is growing steadily – at the moment our brand is sold in more than 10 countries.