A forest on the Kurfürstendamm in Berlin! This is how the new showroom of the British clothing brand Superdry, which opened in the German capital in mid-November, looks.
It is the first sustainable showroom for the brand, which aims to be “the go-to place for sustainable clothing,” the company announced on Monday. Visually, this ambition is reflected in the design of the showroom. Moss walls, lots of wood and a birch forest in the center of the room bring nature to the surface.
The British company also focuses on sustainability when it comes to fashion. Superdry only uses organic cotton, including for jeans, while the label’s swimwear consists of 99 percent recyclable materials, according to the statement.
