Setback for the Super League: According to the EU trademark authority, the planned league with world clubs such as Real, Juve and PSG is not allowed to call itself that. The reason for this lies in Denmark.
Because there is already a Super League in Denmark, the controversial European Super League is not allowed to call itself that, according to the EU trademark authority. The authority upheld a lawsuit filed by the Danish clubs. The Super League is therefore not allowed to register as such, as the Danish league announced on Wednesday.
In 2021, twelve top clubs around Real Madrid, FC Barcelona and Juventus Turin founded the European Super League in competition with the Champions League, but encountered resistance from the European Football Union Uefa, the leagues, fans and politicians. Most clubs withdrew from the project. Real Madrid is still trying to move forward with the plans.
Danish league boss praises verdict
In the complaint to the EU trademark authority, the Danish league pointed out that the Superliga is a common trademark of the Danish clubs. A possible Super League should therefore not be registered with the EU. A spokesman for the Super League initially did not comment on the EU authority’s decision when asked.
“We are very pleased that the EU trademark authority has ruled in our favor that the trademark ‘The Super League’ in the EU infringes the value that the Danish clubs have invested in the 3F Superliga,” says Claus Thomsen, managing director from Superligaen A/S.