Countdown to the 56th edition of the Super Bowl. The appointment for the final of the American NFL between the Los Angeles Rams and the Cincinnati Bengals is scheduled at the SoFi Stadium in Inglewood, California, at 18.30 American on Sunday 13 February, while in Italy the kick-off will be at 00.30 on Monday 14. an event too important for car manufacturers, who do not miss the most important annual appointment of the National Football League to launch commercials and present new models. A commitment that is certainly not insignificant: according to what was declared last September by the president of Nbc Sports Group, Dan Lovinger, showing a 30-second advertisement can cost over 6.5 million dollars (over 5.7 million euros).
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