NoIt is certainly no secret that in recent years TikTok has carved out an increasingly important role within thefashion industry. After all, it is on the ByteDance platform that shopping trends and desires take shape and spread like wildfire. To the summer sales the clothes to be searched with particular attention (and a certain know-how) might just be the most popular ones on TikTok. A great way to incorporate emerging brands and different styles into your wardrobe, experimenting with new looks without giving in to the frenzy and speed that characterize online trends.
Basic anything but boring
Although social media trends are often considered over the top and excessive, at least from a stylistic point of view on TikTok the conversation around the search for wardrobe basics she is rich and passionate. These are precisely the clothes to find at the 2023 summer sales, essential and versatile items from which to start building countless and eclectic outfits. For example, the tight-fitting T-shirt that leaves the back uncovered is very popular Mode Mischiefas well as the baby tee Of Realisation for all astrology enthusiasts. That same versatility is found in two of the most desired skirts of the moment – satin midi or boho style – to elevate or make it casual, for the day or the evening.
The clothes to look for at the 2023 summer sales
If there’s one thing you like about TikTok, it’s a simple and effective dress, original without being too over the top, that solves once and for all the thorny question of what to wear. This summer, among the most sought after, the print dress stands out vichy and spaghetti straps Solid & Stripedthe cotton dress with ruffles by Après Studio and the backless midi dress by Free People. For more formal occasions (and for bigger budgets) the must-have dress of the moment is signed Christopher Esber and features a design with cut out and metal inserts.
Among the essential items of the TikTok generation, which can however be worn at any age, one cannot be missing long denim skirt, minimal and essential; a tank tops original, like that of Dion Lee with buckle; a long-sleeved T-shirt with transparencies and curls, for aperitifs and dinners, like the one signed Orseund Iris, which went viral. For the series of obsessions of the moment, on the other hand, the ones that dominate are the boxer shorts Of Uniqlohighly appreciated also for the price, ei tube top inspired by the Nineties, like the striped one by Gimaguas.
It Bags, sunglasses and flats
The silver flats with square toe by Mango
It’s on the front accessories that all the different aesthetic souls of TikTok come to life. In the sneakers category, after months of adidas Samba, it’s time for Onitsuka Tigerin the yellow and black version made famous by Uma Thurman in Kill Bill. That same shade of yellow can be found in the most popular sunglasses online, a squared and vaguely eighties model signed Lexxola. He shows no sign of easing his fever for flats, like the metallic ones by Mangoperfect to wear not only in summer.
Finally, for bags, there are those who prefer the classic and timeless taste of Polène and his bags of the highest quality, and those who prefer the originality and bright shades of Paloma Wool.
To revolutionize the wardrobe, without spending too much, the inspiration for the 2023 summer sales comes from TikTok.
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