LFashion has a seasonality of its own. But it agrees with climate and period when it comes to summer. In 2023, with the summer approaching, stylists and brands offer their personal interpretation of summer moodthrough dedicated events, holiday pop-up stores, even customized lidos.
In any case, the protagonists are the so-called summer capsules: the signed summer 2023 beachwear collections, created ad hoc to intercept the needs of fashionistas grappling with the holidays.
A compilation of must-haves
Cheerful like a beach umbrella, original like the latest beach hit, irresistible like an ice cream cone. The Summer 2023 beachwear collections are a real one compilation of must-haves: the underlying concept of all is to re-read the codes in the light of the new summer trends or create new ones, through profitable encounters between different brands, for example. And some have now become historic: just think of Diorivierathe legendary beachwear collection by Diorconstantly reinvented every year.
For 2023, the summer capsule designed by Maria Grazia Chiuri makes you dream in pink: costumes, dresses and accessories light up in pastel shades, just like the canvas Toile de Jouywhich becomes for the occasion Toile de Jouy Sauvage. A sun-kissed wardrobe, completed by statement accessories such as the yoga matthe surfboard, umbrella and various beach toys. The blue of Portuguese tiles Azulejos instead dyes the pieces of LV By The Pool: protagonist, a new mosaic print Monogram with a watercolor effect, which illuminates swimwear and designer silks, beach towels and cushions Louis Vuitton.
Zodiac colors and signs
There are those who bet on the colors of summer, and those who focus on symbols: those of the horoscope to read on the beach, second Fendi. Astrology is the summer 2023 beachwear collection that dedicates swimwear and accessories to each sign of the zodiac: each star has its own must-have, inspired by past collections, such as Karl Lagerfeld’s Spring-Summer 1993. And to present the pieces of the capsule, a splendid one Irina Shaykprotagonist of the dedicated campaign.
Irina Shayk X Fendi Astrology (Photo: Fendi).
A jump into the past
Return summer, even for Gucciwho, waiting for the new creative chapter led by Sabato Di Sarno, is dusting off the archives for his too Summer Stories. The iconic models of bags, such as the Jackie 1961 and the Horsebit 1955, are proposed in woven raffia with leather details, as are the horsebit moccasins. Ditto for clothing, which dusts off prints and logos from the past.
The Jackie 1961 bag in raffia from the Gucci Summer Capsule (Photo: Gucci).
Taste of yesteryear also for Valentine Escape: the Maison re-imagines three iconic prints for the 2023 season, Valentino Animal print, Loops And Pantheron a selection of garments and accessories Valentino Garavani designed for the sea. Impalpable kaftans, light mini dresses and beachwear: prints transform holiday looks into memorable (and Instagrammable) moments. The Summer King, in this sense? Jacquemuswhich with theAnd you the peninsula is dotted with hot spot temporary boutiques with a high rate of style, where you can treat yourself to one of the accessories and garments in the color of the sun.
Summer loves
In the chapter summer loves, they are the low-cost brands to make a fuss. As Mangowho signs with Simon Miller a summer 2023 beachwear collection of ready-to-wear, footwear, bags and accessories in the name of the Mediterranean style.
And then the 17 men’s and women’s pieces from the co-lab by COS X Stephen Doherty: long dresses, printed mules, scarf tops and maxi shirts, made with the artist’s ink and water technique. Simple and desirable hugs.
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