L‘Summer 2022 is getting closer and closer. And the Maisons are betting everything on dedicated fashion collections, specially designed for stylishly elevate the holiday look. Collaborations between brands, summer capsule collections, limited editions, protagonists of pop-up stores in holiday resorts or in dedicated online sections: from Valentino to Chanel to Diorbut also low cost proposals or niche brands, all to pack.
The capsule collections protagonists of exclusive summer pop-ups
Valentino flee the city with Escape 2022, the summer chapter of the capsule collection inspired by archive motifs: a total look ranging from beachwear to accessories, full of color, which is about to land in the shops of the most popular locations – Capri, Forte dei Marmi, Mykonos and Saint Tropez (online from June 15th, on Mytheresa).
Come back Diorivierathe capsule designed by Maria Grazia Chiuri this year focuses on the luminous fluorescent shades of Toile de Jouy blue, orange and pink, which are placed on the It Bags of the Maison, but also on skirts, costumes and shorts: the creations conquer the shop windows all over the world, from Mykonos to Bodrum , from Capri to Ibiza, from Tokyo to Paraggi – where a new themed summer shop has just debuted. Because the desire for shopping, as we know, never goes on vacation – rather, it increases in view of the holidays.
The flared printed skirt is part of the Dioriviera collection (Photo: Dior).
Campaigns in full summer mood
A summer collection corresponds dream countryside. It proves it Coco Beach from Chanelthe holiday line designed by Karl Lagerfeld in 2018: flip flops, costumes, dresses designed in Summer 2022 by Virginie Viard and presented with special shots starring the actress Margaret Qualley.
The holiday from Versaceon the other hand, it’s all based on Medusa: bikinis with Barocco print, platform shoes, colorful mini bags embellished with scarves and even beach games, from the ball to the mat. Very Versace and all to collect. To present it, Iris Lawthrough a series of brilliant photographs taken by Camille Summers-Valli.
Iris Law protagonist of the Versace Vacation SS22 campaign (Photo: Versace).
The co-labs of Summer 2022: slippers, costumes, hats
Then there are those who join forces to fight the sugar drop of the period. Here then reappear the new co-labs signed Birkenstock: the most chic, the one with the American brand Staud loved by trendsetters. Havaianas bet everything on Rotate to please the tastes of fashionistas who love Nordic chic style, while Borsalino dresses his panama hats in gold turtles thanks to Vilebrequin.
Two macro trends of the Summer 2022 fashion collections: on the one hand a highly Mediterranean inspiration – just think of the collection Greekaba from Christian Louboutin, characterized by motifs and patterns inspired by Greece. On the other, in fact, a sporty and adventurous look, for those who prefer travel, adventure, the open sea to vacation: a need intercepted by the new Red line from Prada, more and more technical. The constant, only one: pieces designed to get noticed on the water’s edge and surroundings.
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