A dive into the archives of the 80s reveals that Iltalehti’s Easter subjects have changed considerably.
In recent years, despite its religious background, Easter has also been associated with some kind of mockery and madness.
This can be deduced at least from Iltalehti’s 1980s Easter covers.
They are now available as preview magazines to all subscribers to the paid Plus service. You can access the archive and place an order from this link.
The treasures of the archive quickly reveal that the reading packages for the Easter holidays were quite a herring salad. There were not only Easter subjects with their chicks and live bunnies, but also beautiful women, politicians who were blackmailed into rotten eggs, and celebrities named mämäbä or witches.
In 1981, Iltalehti was not very much torn apart at Easter. Easter was linked to its Christian origins to such an extent that the magazine served, among other things, stories from celebrities about their new lifestyle.
The inside pages, after all, were presented Mysi Lahtinen colorful easter egg collection.
The following year’s Easter cover promised to reveal the ideal men of well-known women. And that was also done in the magazine.
Sirpa Viljamaa for example, said he liked daring decision-makers. He admired From Kekko. Attorney general Kai Korte in turn replied Sanelma Vuorteen male ideal: sympathetic, stylish and a wonderful grandfather.
In 1983, for the first time, the cover of an Easter magazine was decorated with a big picture of a beautiful woman. Miss Finland posed as a model Nina Rekola.
– Now I know why the love of masses does not last, Rekola said in the cover quote.
In the story on the inside, he posed in an Easter hat decorated with chicks and daffodils.
The cover also promised a story about the egg’s journey to the world. The story had started with the question of whether the egg becomes a blunt or a sharp head in front of the chicken.
The cover of the 1984 Easter magazine was quite a patchwork quilt. It served an Easter opening for well-known old piers, doll memories of familiar women, Väyrynen’s politics, the Uppo teddy bear, the glamor of the film world, horse racing and Tiina Lillakin report from the United States.
So it didn’t look very winning at Easter. Even on the inside, there was little Easter other than in the chickens of the cartoon.
The following year, however, a new bunny series was promised on the cover, which he started Aake Kalliala. He posed in the picture with a hare in his arms.
There was also a talk in the same paper about the “contemporary of the republic”. Lenita Airisto, Hantta Krause and Kaarina Kivilahti, among others, were raised as such.
In 1985, Iltalehti also distributed Easter eggs to celebrities with surprises on their cheeks.
To Esa Saarinen for example, breast hair was promised – a great surprise for a man who often presented his shirtless upper body. As a friend of the grass, Remu Aaltonen got ruhuoho and Mikko Niskanen eight bullets. That kind of barracks humor might not go through anymore.
In turn, the 1986 Easter cover was bunny-focused. In the big picture, a young woman posed in a bunny ear and a stump tail. The cover text speculated who he might be.
Miss Finland’s heritage princess was revealed as a bunny girl Maarit Salomäkiwhose costume chat could be followed on the inside with color pictures.
The singer went to the same magazine Meijun with a bath, was named after the Republic of the Mammoths and was introduced to just the right bunny, Taisto called.
In 1987, the Easter cover was again adorned with a bunny girl whose identity was speculated. Maria Valtonenhan from there it was revealed under the long ears.
The magazine listed the golden and rotten eggs of the celebrity guard and introduced the life of a chick – that is, a real chicken.
On the 1988 Easter yellow cover Meiju and Eini said they were conquering the Golan. The singers were on a two-week tour to Lebanon, Syria and Israel – to entertain Finnish peacekeepers.
There was nothing else in the paper that referred to Easter. Or a metropolitan Tiihonista was an interview after all.
In the last Easter cover of the 80’s, a fuss celebrity of that time, Kata Kärkkäinen, posed in her yellow dress. In the story, he talked about love and moving into his own nest.
Familiar Finns also told what Easter means to them. And Tellervo Koivisto painted an Easter egg.
The right to read the archive is part of the Iltalehti Plus subscription. You can access the archive and place an order from this link. If you’re an Android or iOS app user and the 80’s archive doesn’t yet appear in your app, please update your app Google Play– or App Store through the store.