Subway, which specializes in filled baguettes, brings ready-made Signature series breads to its selection.
Eeva Paljakka
Every customer has been able to choose the products they want between Patong themselves. This is Subway’s concept, which will change starting tomorrow, Wednesday.
The customer still has the option to choose, but alongside it, breads prepared according to ready-made recipes are brought.
Responsible for communication and marketing of Subway Finland Elina Jollman states that the customer now has a new option, in which case he does not have to answer as many questions as he has had to answer so far when placing an order.
– The Signature series is probably Subway’s biggest launch since the chain came to Finland in 2000, Jollman says at the press conference.
Eeva Paljakka
Finland’s country manager Kati Litmanen they have sometimes received feedback that Patong’s order could be different. The new concept will also be launched in Sweden at the same time.
The baguette is still made to order, but now you only need to say the name of Patong.
There are nine ready-made products to choose from. Chicken yak, the all-time most popular sub in Finland, has also been made into a ready-made baguette.
Finland’s raw material specialty is blue cheese, which cannot be found in any other selection.
Eeva Paljakka