THE2022 is coming to an end, and the time has come to take stock. Which fashion brands have climbed the charts? Whose logos are the most popular? Which stylists have signed the most desired co-labs and signed the must-have accessories? And who are the most prominent personalities? This is revealed in the latest report Year in Fashion from Lystthe platform with 200 million active users that records trends in online fashion purchases.
A general summary that takes stock of the most “in” protagonists of the year: here’s who has stood out the most in the last period – and is preparing to toast to a thriving 2023.
The best brand of 2022
To beat the competition in 2022 is Miu Miu, and it’s easy to see why. Thanks to the bikercore aesthetic, its micro skirts and the return of the legendary dancers, directly from 2017. The debut of the men’s line with the Fall-Winter 2022/2023 it did the rest, as did the Spring-Summer 2023 fashion show which recorded over 23 million views on TikTok (searches increased by +34% over the course of the year).
A look by Miu Miu FW22/23 (Photo: Imaxtree).
The best logo of 2022
Who would have thought. The diesel logo, directly from the nineties, has returned to being the most popular among the 2022 fashion brands. Thanks to Glenn Martens who made his debut as creative director in 2022, giving the brand a luxury and nostalgic boost. The maxi belt that is worn instead of the skirt, but also the bag 1DR and the attentions of the most glamorous stars have contributed to its success: in April 2022, the label became one of the hottest fashion brands of the year, entering the LystIndex for the first time at position n°15.
The Diesel logo, the most popular of 2022 (Photo: Imaxtree).
The best co-lab of 2022
To win the title of best co-lab 2022, the one signed by Jacquemus and Nike. Launching in stores at the end of June and announced in early 2022, it saw a 2,575% increase in searches between launch and arriving in-store. According to Lyst, the partnership of the two fashion brands drove above all the popularity of the enfant prodige in 2022: + 55%.
The most popular trend of 2022
Thanks to the release of the film Barbie by Greta Gerwig, the doll became the style muse of the year. As well as the main icon pink, the trend-obsession of 2022, which launched barbiecore aesthetics into Olympus. Especially thanks to Valentine: Just one week after the House’s Fall-Winter 2022-2023 show, searches for “hot pink” increased by 152%.
Anne Hathaway in Pink PP Valentino at the brand’s FW22/23 Haute Couture fashion show (Photo: Daniele Venturelli/WireImage).
The must-have shoe for 2022
Incredible never true: the trendiest shoe of 2022 is one slipper. To be precise, the low-flying clog Boston from Birkenstockswhich saw a 593% increase in searches in the first six months of 2022. Appearing five times in two years on The Lyst Index, it fully defines the post-pandemic fashion era, half facetiously.
The must-have bag for 2022
At the top of the wishlists, the Re-nylon mini bag Re-edition 2000 from Prada it is the most popular article of the year. A bag that mixes past and present, with a still affordable price (if we exclude the crystal version, much loved). During the summer of 2022, searches increased by 131% and its popularity soared on TikTok: the hashtag #pradanylonbag generated over 4.2 million views.
The most desired Prada bag of the year according to Lyst (Photo: Edward Berthelot/Getty Images).
The trendsetter of 2022
Bella Hadid is the undisputed street-style star of 2022, with her looks generating a 1,900% increase in searches for similar items over the course of the year. She credits the rise in popularity of corsets (+70%), cargo pants (+56%) and ultra mini UGGs (+152%). The It Girl also wins the most fashion-social moment of the yearthe dressing in the spray white dress at the Spring-Summer 2023 show by Coperni (+3000%).
Bella Hadid’s viral look with the Coperni SS23 spray dress (Photo: Imaxtree).
The most epic fashion show of 2022
Starring Kim Kardashian, Dua Lipa, Nicole Kidman, Bella Hadid, Naomi Campbell and Christine Quinn, the second Haute Couture show of Demna for Balenciaga affected public opinion. In the 24 hours following the show, online searches for Balenciaga Couture increased by 525%.
The hottest red carpet outing of 2022
For his ninth Met Gala, Kim Kardashian wore the dress of Happy Birthday Mr President belonged to Marilyn Monroe. Bob Mackie’s cult dress – bought for $4.8 million in 2016, the most expensive ever sold at auction – has soared to the top of searches: +456%. And the merit is also of the numerous controversies that arose on the choice to wear it…
The rising star of 2022
Face of Miu Miu and Tory Burch, two Emmy nominations, covers and new roles on the big screen on the way (Barbarella), Sydney Sweeney he’s the coolest star of 2022. And he promises to be noticed again next year, thanks to his personal style: 25 years old and a wardrobe by Reformation, Rodarte, Saint Laurent, Rokh, Balmain and Tom Ford.
The new designer of 2022
Among the 2022 fashion brands on the crest of the wave, Luarfrom New York, has stood out above all for its bag Anawhose demand increased by 106% over the year.
Creative director Raul Lopez – who co-founded Hood By Air with Shayne Oliver in 2005 – recently won the CFDA Accessory Designer of the Year 2022.
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