Peek & Cloppenburg will integrate Stylebop, the online luxury retailer that the Düsseldorf-based company took over three years ago, into its own online shop. The platform for luxury fashion, whose Activities ceased in February, will be integrated into Peek & Cloppenburg’s online shop towards the end of the year as “Stylebop World”, the fashion retailer explained when asked by FashionUnited. The specialist magazine Textilwirtschaft had previously reported on the plans.
The area will have a special design that “gives the Stylebop target group a suitable shopping feeling,” according to Düsseldorf. The order has already been resumed. Peek & Cloppenburg will transfer its benefit programs from its own online shop to the Stylebop world.