S.Are the most beautiful couples in the world? Certainly they are the most fashionable ones and we expect that they will be for the whole of 2022. Their love seals pure intentions, it is true, but also a passion closely linked: love for fashion. And so, the interest in these celebrity couple it is no longer limited to pure gossip, but is becoming more and more powerful communication tool for fashion brands (and not only). So much to generate surges on Google and on e-commerce sites. On the occasion of Valentine’s Day, the most romantic holiday of the year, we have decided to analyze for you the looks of some of the coolest couples of the moment. To understand something more.
The most fashionable couples of 2022
The latest in chronological order are Kanye West and Julia Fox that are causing a lot of discussion thanks to the captivating and perfectly coordinated looks. And how not to mention i Ferragnez, now veterans of an osmosis that feeds itself to the sound of bread, love and partnership. To understand us more, he runs to our aid Stylightthe platform for online shopping in fashion and design, which with the cry of “we are not experts in the heart but in trends” has even drawn up a ranking of the most fashionable couples of 2022complete with awards.
“The data analyzed in our report is based on the analysis of our 160 million annual shoppers or the analysis of searches carried out on Google in certain periods of time“. We want to start from there, to put our own and insert some others that we just cannot exclude. And here we are.
The influencers made in Italy
Chiara Ferragni & Fedez. They could only win this podium, which is so dear to all of Italy, given that they compete in a purely international field. If we talk about fashion and love, we can’t help but talk about them. They both hold leading positions within the social cross-section of the last decade, in which Fedez has carved out a role for himself as a spokesperson for the genderless fashion (thanks also to its glazes) e Chiara is the digital entrepreneur par excellence. This couple not only dresses fashion, but also regulates its trends a bit and does it together.
Some data: «the Versace brand from 2018 to today has seen an increase of + 722% on Stylight and we are sure that in part this increase is also due to the help of the famous couple. TO proof of their power as a couple, there are also searches on Google that between January 2021 and January 2022 they increased by + 900% for the search term “Ferragnez” and only by + 12% (Chiara Ferragni) and + 13% (Fedez) for their names searched individually ».
The nostalgic
Jennifer Lopez and Ben Affleck – Beautiful, famous and very much in love, it is the couple that most stimulates the nostalgia of the Nineties also in terms of look. Seeing them is a kind of déjà-vu in every sense, and the memory immediately goes to the video of Jenny from the block, wide trousers, low waist and flat cap. They were the flashback of 2021 and will surely be one of the greatest loves of 2022. Happy as teenagers in their first love, but with the awareness of maturity, they make us hope for love that can overcome any space-time barrier. How can you not love them?
The Hollywood couple of 2022
Zendaya and Tom Holland – The balance award goes to them, despite their young age. Zendaya is undoubtedly one of the newest fashion icons. Thanks to her impeccable red carpet looks, the young actress is often referred to as best dressed and it’s already finished on countless covers. On the other hand Tom has always been a gentleman and has always let his partner keep her role as a fashion star, without ever being intrusive or overly eccentric. “On Stylight we saw how the following categories following their red carpet saw a respective increase in clicks of + 34% for rhinestone socks, by + 139% for blazers with glitter+ 18% for leather bomber jackets and + 32% for chelsea boots with square toe and heel, often worn also by the equally famous Harry Styles ».
The musical couple
Rihanna and ASAP Rocky – Since the beginning of 2022 there is nothing but talk of them due to the announcement of the pregnancy and her daring looks with a navel outside despite the tummy. Yet, before that, the last event in which the couple received a lot of attention was the MET Gala of 2021 where they both showed up with very eye-catching looks thus creating a greater peak of interest for the couple than for their names taken individually: + 78% for “Rihanna and ASAP Rocky”, + 61% for “ASAP Rocky” and + 25% for “Rihanna”. Wow!
The streetstyle couple 2022
Zöe Kravitz & Channing Tatum – Regardless of the mundane events, it is from the beginning of their relationship that with each appearance they have left photographers and passersby speechless thanks to their perfectly casual looks. Zoe, thanks to her innate sense for boho rock chic style and Channing, thanks to her looks in perfect 2000s style at Step Up (movie in which we all lost our minds for him). As good “street stylers” they often wear some of the hottest clothes of the moment than on Stylight saw the following increase in interest between the last two weeks of December 2021 and the first two weeks of January 2022: tank tops (+ 57%) strictly worn without bra and low-waisted pants (+ 52%) for her and oversized T-shirts (+ 109%) and baggy jeans (+ 25%) for him.
The “Gothic Couple”
Megan Fox and MGK – The couple is undeniably one of the most fashionable of the moment and every appearance they manage to make people talk about. One of their most unforgettable looks was the one they wore for the launch of the UN / DN LAQR of Machine Gun Kelly in California, where they both showed up super-equipped wearing even with a chain that kept them linked together by the fingernail. TOSome particular categories of jewelry they wear have seen a spike in interest: body chain clicks increased by + 200% on Stylight while Google searches for “chin jewelery” and “full finger ring” increased by + 109% and + 309% after December 4th following their engagement announcement.
The golden couple
Hailey and Justin Bieber – When it comes to looks, they never leave anything to chance: always dressed in coordinated or complementary fashion, Justin and Hailey are one of the most fashionable couples of our times and to reinforce the trend of wanting to dress as a couple, there are also Google searches for the term “Couple outfit” which increased by + 23% in the first weeks of 2022. To reinforce everything, their love: that regardless of fashionism, it really seems something pure. Well done!
The couture couple
Julia Fox & Kanye West – United by a flirtation that has been going on for a few months – let’s wait a moment longer before talking about a real love story – and, it seems, also by the passion for fashion. The last of the most fashionable couples of 2022 in order of time, but already iconic beyond belief, are making people talk about them thanks to the already iconic and perfectly calibrated looks and en pendant between them. Many are already screaming at the scandal due to the similarities with the ex Kim Kardashian (even at the level of citations on brands, Balenciaga in the first place), but we never deny anyone a chance. Rule number 1: never judge the love of others. And not just on Valentine’s Day.
The “Matchy Matchy” Couple
Victoria and David Beckham – They have been together for over twenty years, punctuated by a roundup of matchy matchy looks that have ended up influencing all the famous couples, even those led by Kanye West’s ego: the two seem to influence each other considerably in the their own personal look since the dawn of their relationship and, in short, it is literally impossible not to love them.
The sophisticated fashion couple
Olivia Palermo and Johannes Huebl – She is one of the style icons preferred by designers and the public, always very chic and balanced, always present and ultra sophisticated. The New York influencer has been married since 2014 to the German model Johannes Huebl who follows her in terms of elegance: handsome and always composed, oiled, plastered. A little too “precise”, but literally balanced in everything. Beautiful and good they are, we only hope in some header, every now and then, to revive the relationship.
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