Taylor Swift
Photo: Getty Images, Terry Wyatt. All rights reserved.
Is Gelsenkirchen becoming a trend now? A study by the holiday home platform “FeWo-direkt” and from the online travel agency “Expedia” says that Taylor Swift’s additional shows in Gelsenkirchen have increased demand for vacation rentals and hotels. It is said that there was also an overall international interest in the city.
More interest in the big city worldwide
Gelsenkirchen is not known as a tourist metropolis, but Taylor Swift is said to have managed by announcing her additional shows that there are more interested parties – also on an international level. In the first two weeks after the tour dates in Germany were announced, inquiries about the city in the Ruhr area increased by 30 percent. In fact, according to the study, there was an increase of 100 percent in inquiries from Great Britain and Austria by 480 percent.
In the first two days after Swift’s announcement, at “FeWo-direkt” a 65 percent and “Expedia” saw a 90 percent increase in searches for places to stay in Gelsenkirchen. And in the USA, too, there is said to have been greater curiosity about the German location. Here, the search queries have probably increased by 190 percent compared to the time before the tour was announced.
Taylor Swift is currently on The Eras Tour, where she will play a total of seven shows in Germany. The first gig will take place on July 17th in Gelsenkirchen, followed by two more gigs there, two in Hamburg and two in Munich.
All of Taylor Swift’s Germany dates at a glance:
- July 17, 2024: Veltins-Arena, Gelsenkirchen (additional concert)
- July 18, 2024: Veltins Arena, Gelsenkirchen
- 19 . July 2024: Veltins-Arena, Gelsenkirchen (additional concert)
- July 23, 2014: Volksparkstadion, Hamburg
- July 24, 2024: Volksparkstadion, Hamburg (additional concert)
- July 27, 2024: Olympic Stadium, Munich
- July 28, 2024: Olympic Stadium, Munich (additional concert)