THE PRIZE MONEY, 80,000 EUROS, GOES TO AVENIR BERLIN, SF1OG, SOJI SOLARIN, SUSUMU AI, THE TWINS AND WILLIAM FAN FOR OFFSITE SHOW CONCEPTS, AS WELL AS ANN GALÉ, EMEKA, GATE 194, GOOD GARMENT COLLECTIVE, MYL STUDIOS, UNVAIN STUDIOS, STAIY X CLOTHESFRIENDS AND STUDIO183 FOR EIGHT STORE EVENTS
Berlin,: The winning concepts for a total of six offsite shows and eight store events as part of STUDIO2RETAIL on behalf of the Berlin Senate Department for Economics, Energy and Businesses for the upcoming Berlin Fashion Week from September 5th to 10th, 2022 have been announced. €10,000 each goes to AVENIR Berlin, SF1OG, SOJI SOLARIN, SUSUMU AI, THE TWINS (Tutia Schaad and Michael Sontag) and WILLIAM FAN for their offsite show concepts. The eight winning store event concepts, each valued at €2,500, include: Ann Galé, EMEKA, GATE 194, Good Garment Collective, MYL Studios, Unvain Studios (Robert Friedrichs), Staiy x CLOTHESfriends and STUDIO183. On behalf of the Berlin Senate Department for Economics, Energy and Business, STUDIO2RETAIL is being organized by the Fashion Council Germany for the third time for the upcoming Berlin Fashion Week.
Stephan Schwarz, Senator for Economics, Energy and Public Enterprises in Berlin: “With the Studio2Retail format, we want to support outstanding events for Berlin retailers and designers during Berlin Fashion Week. With their events, they show the specialist audience and many fashion enthusiasts on site collections and concept stores that transport the special creative energy of Berlin. The expert jury selected a good mix of innovative events, young talents and established designers from over 60 applications. Congratulations to all winners.”
The winning concepts convinced the jury with a high degree of creativity, innovation and sustainability as well as exciting formats: Shows were planned in unusual places such as museums, galleries, theaters or even in Meta-Verse and thus in the digital world. Many of the shows go beyond presenting the new collection and deal with socially relevant topics such as climate change, the challenge of making our society more inclusive and the question of how technological innovation and artistic craftsmanship influence each other. This is made visible through circular production models, such as upcycling, through diverse casting, through art performances and additional installations and targeted communication and positioning of the brands.
The concepts of the eight store events also stand out, especially in the areas of sustainability and inclusion of end consumers. Among other things, numerous workshops on sustainable fashion consumption, upcycling and the inclusion of marginalized groups in the fashion industry will take place, for which you can register via the STUDIO2RETAIL website.
Scott Lipinski, Managing Director of the Fashion Council Germany, comments: “We are pleased to be able to implement the STUDIO2RETAIL format again in the coming season on behalf of the Berlin Senate Department for Economics, Energy and Public Enterprises and with it a large number of exciting shows for the specialist audience and public events for To enable end consumers to attend Berlin Fashion Week. Fashion is a central consumer good in our everyday life with a not inconsiderable negative impact on the environment. Consequently, it requires conscious and responsible consumer behavior. This is exactly where the Studio2Retail formats come in and want to inform and enlighten end consumers.”
A jury of experts decided in advance on the winning concepts based on the following criteria: overall impression, creativity, innovation and sustainability in the offsite show applications as well as an additional category, the involvement of end consumers, in the store events. The jury consisted of Christiane Arp (Chairwoman of the Fashion Council Germany), Donna Darthuizen (Vice President Fashion & Sports HM OTTO GmbH), Enlil Isik (Content Manager & Creative Director Title Mag, Creative Director at Avec Nous Berlin), Julian Daynov (Trendscout ), Kerstin Weng (Head of Editorial Content at Vogue Germany), Sandra Cajić (Berlin Senate Department for Economics, Energy and Public Enterprises) and Scott Lipinski (Managing Director of the Fashion Council Germany).
STUDIO2RETAIL also aims to bring interested end consumers into contact with local designers and retailers in the network and thus support Berlin as a fashion location. Through targeted addressing, end consumers are invited to the events of STUDIO2RETAIL participants who are part of the STUDIO2RETAIL network. As a participant, you and your store/studio/etc. will be presented on the STUDIO2RETAIL website and shown on an interactive map and integrated into the STUDIO2RETAIL communication campaign.
Interested retailers, brands and creative people from the Berlin fashion industry can register for STUDIO2RETAIL until September 2nd, 2022 under the following link: https://www.studio2retail.berlin/brandregister
On Wednesday, September 7th, 2022, at 8:00 p.m., an official STUDIO2RETAIL event will take place at PLATTE.Berlin in Berlin-Mitte.
More information about STUDIO2RETAIL and the program at www.studio2retail.berlin/.
About Fashion Council Germany
The Fashion Council Germany e. V. is the patron to strengthen the German fashion and design landscape for a visionary, technological and sustainable future in a global market.
Founded in Berlin in January 2015 on the initiative of national industry experts, the FCG promotes German fashion design as a cultural and economic asset and promotes young designers from Germany. Particular attention is paid to education, sustainability and fashion technology as well as to the interdisciplinary promotion of dialogue and networking. Against this background, the FCG does essential lobbying work in politics, business and culture, strives for visibility and emphasizes the global relevance of fashion design and Germany as a fashion location at home and abroad.
Website: fashion-council-germany.org
Current study: https://www.fashion-council-germany.org/stories-details/studie-german-fashion-footprint
About Senate Department for Economics, Energy and Public Enterprises / Projekt Zukunft
Since 2007, the Senate Administration has made a significant contribution to the development of the fashion industry and the Fashion Week at the location through its state initiative Projekt Zukunft with grants and orders well over 14 million euros. In addition to the funding for the Berlin Fashion Week, the joint presentations for the Paris Fashion Week as well as workshops and coaching services are supported in cooperation with the Fashion Council Germany.
Website: https://projektzukunft.berlin.de/themen/modewirtschaft
About Berlin Fashion Week
The Berlin Fashion Week takes place from 05.-10. September 2022. An innovative program with a hybrid crossover format between fashion and art with catwalk shows, installations and presentations, networking events, talks and visits to showrooms and studios.
Website: www.fashion-week-berlin.de