Stripe, the biggest American unicorn, revealed on May 24 the launch of its new service: the Stripe App Marketplace. The online payments company wants to offer businesses many third-party tools within its ecosystem.
Stripe expands its dashboard with third-party apps
With this new feature, Stripe intends to make life easier for its customers by offering essential applications directly within its dashboard. Applications for all areas will be available: for accounting, customer relationship management, electronic signature, marketing, etc. At launch, the Stripe App Marketplace will feature more than 50 apps from companies including DocuSign, Dropbox, Intercom, Mailchimp, Ramp, and Xero.
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This desire to develop software as a service (SaaS) would make it possible to no longer waste time changing programs to print a receipt or take care of customer support. Des Traynor, Co-Founder and Chief Strategy Officer at Intercom explains, “ that with the Intercom app integrated into Stripe, our customers can investigate issues, respond to payment requests, approve refunds, and more. from the Stripe dashboard “.
Example of the Intercom interface in the Stripe dashboard. GIF: Stripe.
The different companies will be able to decide if they want to make the applications they have developed available on the marketplace or if they want to keep them for private use. All of this, always accessible directly on Stripe.
“With Stripe Apps, businesses can customize Stripe with their SaaS tools to better serve their customers. We’re excited about this new chapter and can’t wait to see the ingenuity of all the apps developers will create in the months and years to come.” declared Bowen Pan, Product Manager for Stripe Apps.
America’s first unicorn
Since 2010, Stripe has facilitated online payments for a large number of companies. It offers a suite of tools that simplify banking transactions as well as other services ranging from fraud to tax and accounting. During a round table in April 2021, John Collison, its president indicated that ” people who never imagined using the internet to see a doctor or buy groceries now do so out of necessity “.
In March 2021, the company raised $600 million. Valued at 95 billion dollars, it is now the largest American unicorn ahead of SpaceX, until recently, and Instacart. It was able to benefit from the craze around online payments propelled by the covid crisis. With the addition of the Stripe Apps Market, it intends to maintain its momentum and diversify its activities to reach even more customers.