The Swiss menswear brand STRELLSON announces the cooperation with the double Olympic gold medalist and Swiss racing bike legend Fabian Cancellara. Part of the partnership is a limited off bike capsule collection designed by STRELLSON and Fabian Cancellara, which will be launched this spring.
Fabian Cancellara and the team around STRELLSON designer Marco Tomasi have designed a collection with thirteen styles that focus on function, performance and comfort. The aim was to create a collection that perfectly combines the character of cycling clothing and the DNA of the brand. In addition to a waistcoat that can be converted into a jacket, another highlight are reflective prints on most of the items in the collection, including two jackets, various jersey styles and a pair of shorts. The collection is completed with a jersey, a cap and sunglasses that were designed together with the Swiss cycling glasses manufacturer iLeve.
“In Fabian Cancellara we were able to gain a great partner and one of the most famous Swiss athletes – as a brand that is deeply rooted in Switzerland, we are of course very proud of that. We are happy about the cooperation and especially about the fact that we can finally share the great collection with our customers and fans of Fabian”, explains Nicolai Zereske, Head of Marketing & Visual Merchandising at STRELLSON. “Outdoor sports such as cycling are becoming more and more popular and the need for functional styles that can be worn for sports and leisure is growing. Our capsule inspires to get out in the summer, get on your bike and get active.”
“As a Swiss, I have of course been a fan of STRELLSON for a long time. I am therefore all the more pleased about the cooperation. Helping to design an off-bike collection was a completely new experience for me. Now I am pleased that our first joint capsule collection is finally on the market is coming and I am already looking forward to everything else that we will develop together”, says Cancellara about the cooperation.
From the end of March 2022, the capsule collection will be available in Germany and Switzerland in STRELLSON stores, online and from selected wholesale partners such as Engelhorn, AR Cycling and The Roger’s.
The partnership between Fabian Cancellara and Strellson has been agreed for the spring/summer 2022 season. Another capsule collection for the Fall/Winter 2022 season is already in the works.
STRELLSON. THE BRAND.
We are Strellson. We come from Switzerland. We design high-quality premium clothes for men with attitude, who accept no boundaries and pursue their own paths. For men who embody independence and determine what they think, what they do and what they wear. Because every day can be a new adventure. #strellson #wearindependent