Strategic partnership: Spread Group is investing in the Berlin start-up Mula

The Leipzig e-commerce specialist Spread Group has entered into a strategic partnership with the Berlin B2B merchandise platform Mula. As part of the agreement, the group will acquire a stake in Mula and provide the young company, which was founded in 2018, with “a growth budget in the millions”, the Spread Group announced on Thursday.

“Both companies have complementary skills and will work closely together on operational issues as well as on the further internationalization of Mula,” the statement said. The start-up will “benefit in particular from the global production and distribution infrastructure of the Spread Group”.

According to the Spread Group, the aim of the “long-term cooperation” is “to offer customers of all company sizes an even more comprehensive service portfolio”. This includes “in addition to the individual design and production of high-quality corporate fashion and merchandising products, the digitization of the internal processes on the customer side”.

The two companies are “perfect partners,” emphasized Julian de Grahl, CEO of the Spread Group. They acted “customer-centric” and had “repeatedly proven their innovative strength”. In addition, de Grahl emphasized the concrete advantages of the cooperation: “The topic of ‘sustainable corporate gifting’ has become increasingly important as a tool for customer and employee loyalty in recent years,” he explained in a statement. “We create enormous added value for our customers, as a significant gain in efficiency can be achieved by digitizing the complex manual processes in marketing, sales or HR departments.”

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