The first German store of the fashion chain Stradivarius opens in Stuttgart.
In August it was said that the young fashion brand’s first German store would not open in Hanover until next spring, but the location in Stuttgart has already celebrated its opening, the Spanish parent company Inditex announced on Thursday. In the Milaneo shopping center in Stuttgart, the brand is now offering its range in brick-and-mortar stores in Germany for the first time, after its own online shop has been active on the market since 2011.
On the 421 square meter sales area, the clothing retailer is using its new store concept “Wave”, which uses natural materials such as lime cement. The store is also equipped with self-checkout cash registers and the usual cash registers with sales staff and also offers Click & Collect. The containers from our own used clothing program are also integrated into the store.
In addition to Stuttgart and Hanover, other stores are to open their doors in the Westfield Hamburg-Überseequartier and Centrum-Galerie (Klépierre) shopping centers in Dresden.