Stores are reducing the number of private labels: “Customers will feel it in their wallets”

How many house brands does Aldi have? Not an easy quiz question, unless you have read the answer at HLN. there are 160 of them. For the time being, because Aldi is going to drastically reduce the number to 55, which will also mean that crowd favorite ‘Pirato’ will be lost. It is not the first retail chain to do it, and perhaps not the last. There are two good reasons for this, according to retail expert Stefan Van Rompaey. “This decision can make a difference to customers’ bills.”

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