StockX, the global resale platform for sneakers, streetwear and collectibles, provides insights into the trends of 2023 in its latest “Big Facts” report. The winners included retro sneaker models from Adidas, fashion brands like Hellstar and Crocs inspired by movie characters of the year. Here is an overview.
Sneaker models
Three of the fastest-growing sneaker models of the year were the Nike Vomero 5, Asics Gel-1130 and New Balance 9060. Originally designed as running shoes, they are also often worn in everyday life. According to StockX, trading for the Nike Vomero 5 increased by over 5,000 percent and the Asics Gel-1130 increased by over 1,000 percent. Web and app searches for the two models also rose sharply. The New Balance 9060, which takes its design cues from the brand’s 990 running shoe, saw a 744 percent increase in trading, while searches increased by more than 1,000 percent.
Shoe brands
Adidas is seeing double-digit growth on StockX with models like the Campus 00s, Gazelle and other retro styles. Campus 00s trading increased six-digit percentages on StockX in 2023 compared to 2022. In addition, searches for “Adidas Campus 00s” increased by more than 15,000 percent. Trade and searches for the “Adidas Handball Spezial,” a model very similar to the Samba, also increased. “This reflects the continued success of Adidas’ Samba and Gazelle models. Both models recorded sales in 2023 achieved triple-digit trading growth and exceeded the record sales of 2022,” according to StockX.
Californian shoe brand Ugg also continued its rapid rise, with new shades and coveted styles selling out quickly and trading at a premium on the secondary market. Last year, more than 90,000 pairs of the brand’s Tasman and Tazz slippers were traded on StockX, while searches for “Ugg Tasman” and “Ugg Tazz” increased 2,340 percent and 1,340 percent, respectively.
The most popular fashion brands
Hellstar, Denim Tears and Trapstar turned out to be the most popular fashion brands of the year, but well-known streetwear brands such as Fear of God and Supreme also remained among the most traded fashion brands. The Hellstar brand, which was only founded in 2020 and is known for its graphic designs, is regularly traded at significant price premiums on StockX. Searches for “Hellstar” rose by more than 12,000 percent, for “Denim Tears” by 535 percent and for the streetwear brand Trapstar by 199 percent compared to the previous year.
The most popular products
Shoes also lead the most popular products: Crocs broke records with its Mater Clog, released in October and depicting the character from the 2006 Pixar film Cars. “The ‘Crocs Mater Clog’ was traded more frequently during its release week than any other Crocs collaboration in StockX history,” the platform reports. Crocs has also had success with other collaborations this year, including Shrek and Hello Kitty.
Jordan 1, Jordan 4 and Nike Dunks are among the most popular sneaker products on StockX, while hoodies from Fear of God’s Essentials line dominate the clothing category.
Travis Scott collaborations took the top two spots in the list of successful collaborations. The Jordan 1 Retro Low Golf Travis Scott Neutral Olive took first place with an average price premium of 397 percent, while the Jordan 1 Retro Low OG SP Travis Scott Olive – a women’s exclusive release – took second place with an average price premium of 342 percent documented. The Nike SB Dunk Low Born X Raised One Block At A Time rounded out the top three with an average price premium of 323 percent.