The American shoe label Steve Madden is suing the German sporting goods manufacturer Adidas.
Steve Madden was fed up with the fact that Adidas continues to defend itself against Designs, which in her view does not represent a violation of Adidas brand image. Steve Madden’s lawsuit was submitted to the Federal Supreme Court in Brooklyn, New York on Wednesday, Reuters reported.
The dispute revolves around two current models by Steve Madden: the Viento with two stripes and the Janos, whose straps are reminiscent of the letters “K”. ADIDAS is said to have asked for the sale of the VISTO due to the possible risk of confusion among consumers: inside. Steve Madden does not agree and defends himself against Adidas’ attempt to “monopolize” the use of stripes. Steve Madden believes that Adidas does not have an exclusive right to strips on shoes and complains against Adidas because the company tries to prevent Steve Madden from selling sneakers.
Steve Madden refers to previous legal disputes against Adidas. In 2002, the German sporting articler sued the company twice for shoes with two and four parallel strips. This led to a confidential agreement a year later. This new conflict, which can be found in the online legal intelligence service Law360 under the name “Steven Madden Ltd V Adidas AG et al, US District Court, Eastern District of New York, No. 25-02847”, is not related to this agreement.
Adidas is known for using stripes in shoe and clothing designs that are supposed to resemble their characteristic three stripes. A well-known example is the long-standing conflict with H&M over the stripes on the work out collection, which lasted 24 years. In 2021, Adidas finally drew the shorter one. Other brands, including Thom Browne, K-Swiss, Fitnessworld, Nike, Isabel Marant and Sandro, were also confronted with legal steps from Adidas to protect the stripes.
Fashionunited asked both parties to comment.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]