The campaign by Stella Artois, Gold Partner of the ATP Finals, rewards precision in service by directly involving the public
The almost obsessive search for perfection is typical of great champions, of those who are not satisfied with a tournament won or the first position in the ranking, of those who want to surpass themselves first and foremost. Jannik Sinner embodies this attitude perfectly, as demonstrated in the second match won against Zverev, which guaranteed the blue player a pass to the semi-finals of the ATP Finals.
the combination of tennis and beer
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Remaining in the splendid setting of Turin, but moving off the pitch, the same principles can be found in Stella Artois, a historic beer producing company and partner of this edition of the tournament. A combination, that between tennis and beer, which combines passion and fun, experience and innovation, conviviality and emotions. Everything can be summed up in one expression: “perfect service”. A bit like that of Sinner, who in recent months has clearly grown in this fundamental and who from the US Open onwards travels with more than 70% of firsts on the court. “I served well in the important points,” said Jannik after the match with Zverev and the Italian himself realized that he had found the key to defeating the German precisely in the serve. The numbers speak for themselves: 12 aces, zero double faults, 83% of points with the first serve and seven break points out of seven saved with the serve.
“the perfect serves”
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But the search for “perfect service” is also the aim set by Stella Artois, an excellence in the brewing sector with a tradition that dates back to 1366. Just as Sinner has reiterated several times that he wants to perfect his joke, Stella Artois has also strengthened its position on the market over the years, focusing precisely on the service offered to customers. A fundamental aspect that the Belgian brand also wanted to transfer to the entire ATP Tour, of which it will be the Gold Partner and Official Beer until 2028. Taking advantage of the stage of the ATP Finals, Stella Artois launched a series of contents with the “The Perfect Serve” campaign, which marks a meeting point between the jokes of the best tennis players in the world and the “perfect service” that the brand wants to offer its customers. If Sinner’s aces made the difference in the match against Zverev, Stella Artois wants to do the same with its service, which becomes a real ritual to guarantee the consumer a unique experience. The “The Perfect Serve” initiative will feature the public, who will be able to vote for the player with the best serve on the ATP circuit every month. And who knows, the first to obtain this recognition might be Jannik Sinner himself.
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