The Premium will take place from July 7th to 9th, 2022 in Berlin. After two years without major trade fairs, it is now more important than ever for buyers to orientate themselves on an international platform in order to see and assess the development of brands. With over 500 brands, Premium is the strongest Northern European trade fair for the fashion industry. Many big names, including State of Art, will be there to present their current summer collection.
For Sales Director Jort Jeursen, the internationalization of the brand and above all the focus on the German-speaking area is the next step in continuing the successful brand history of State of Art. To support this strategy, State of Art decided to present the new summer collection 2023 at Premium Berlin.
The new State of Art summer collection 2023 is characterized by 6 strongly coordinated color themes. Within these color themes, attention is paid to a balance between basic and trend items within the various product groups. In the shirts product group we see new types of prints, but also a larger selection of stripes and plains. Polos in new qualities and unique designs will surprise you, as will the shorts product group with new fabrics such as seersucker and cotton-linen blends. The jackets category has been expanded to include lightweight parkas and commercial bombers. The knitwear group includes innovative stripes in melange yarns and the sweatshirt and t-shirt collection has been greatly expanded to present a contemporary image.
For the summer of 2023, the diversity of the State of Art trousers collection will be greatly expanded. There is an extensive range of jeans in two fits, but chinos are also available in different colors and qualities. The new pants package will of course also be presented at the Premium in Berlin.
In addition to the regular State of Art collection, a unique racing collection will be launched in summer 2023. This racing collection fits perfectly with the strong heritage of State of Art and is characterized by a comfortable casual look. This racing collection will be presented for the first time in a spectacular digital presentation at the Premium in Berlin.
The State of Art stand is located at Messe Berlin in exhibition hall 8 and has stand number B34. The State of Art team looks forward to your visit.
State of the art – driven by craft
